#USA #EpicQuest Education #Middletown, Ohio #Davis University #MSM Unify

EpicQuest Education's New Initiative

EpicQuest Education Group International Limited (NASDAQ: EEIQ) has made significant strides in its global outreach by signing a partnership agreement with MSM Unify on May 1, 2025. This collaboration aims to strengthen recruitment efforts for Davis University, focusing on attracting students from Africa and the Middle East. The initiative signals a forward-thinking approach to expand the institution's reach in a competitive global education market.

Goals of the Agreement

The partnership is set to facilitate the enrollment of up to 525 students from the aforementioned regions over the course of the agreement. With this strategy, EpicQuest Education is looking to diversify its student population while enhancing the overall educational experience. "We are thrilled to collaborate with MSM Unify, an established leader in international student recruitment. We believe their extensive network will significantly boost our initiatives for bringing in students from these emerging markets," said Jianbo Zhang, CEO of EpicQuest Education.

The Role of MSM Unify

MSM Unify will act as the exclusive agency responsible for promoting Davis University's associate and bachelor’s degree programs. The agency will utilize its comprehensive marketing and student support services to optimize recruitment success. These services include assistance with applications, study permits, and visa support, all aimed at increasing student enrollment conversion rates. Additionally, MSM Unify’s expertise in data-driven marketing will help tailor services to better connect with prospective students from Africa and the Middle East, regions known for their rapidly growing student populations.

Emphasizing Diversity and Inclusion

Davis University aims to create a more inclusive academic environment by integrating a diverse student body. Studies show that diverse educational settings enhance learning experiences and foster a global perspective among students. As CEO Zhang pointed out, a varied student demographic not only contributes to richer interactions but also equips all students at Davis with the necessary skills to succeed in a globally connected job market.

EpicQuest Education's Broader Vision

The agreement aligns with EpicQuest Education's mission to internationalize its educational offerings. The company is focused on establishing itself as a significant provider of global higher education through its institutions, including Davis University and EduGlobal College. By increasing its focus on international recruiting, EpicQuest Education aims to elevate the quality of education and provide pathways for students seeking university degrees in various disciplines.

MSM Unify's Mission and Impact

Operating as a student marketplace, MSM Unify connects students with a variety of educational institutions across the globe. With established relationships with universities in countries like the US, Canada, and Australia, MSM Unify aims to make education accessible to learners worldwide. According to Sanjay Laul, the founder of MSM Group, the partnership with Davis University is aligned with the organization’s mission to support students' educational journeys. This collaboration aims to amplify the university's recruitment efforts and foster the success of students from underrepresented regions.

Looking Ahead

As EpicQuest Education embarks on this new chapter, the partnership with MSM Unify is poised to create lasting impacts on its recruitment landscape. The next few years promise to be transformative, with the potential influx of students adding to the dynamic learning environment at Davis University. The outlook is optimistic as the institution positions itself as an inclusive hub for international students, embracing growth and diversity in the educational sphere.

This partnership not only reflects the ongoing commitment of EpicQuest Education to expand its global footprint but also highlights the importance of innovative recruitment strategies in today’s education landscape. The collaboration with MSM Unify represents a strategic move towards fostering international relationships that will benefit students and the institution alike.