Recent Survey Reveals Trends in Support Activities and e-Gift Spending Amid Economic Challenges

Trends in Support Activities and e-Gift Spending

In a recent survey conducted by Giftee, Inc., insights into the evolving dynamics of support activities (often referred to as 'oshi-katsu') and e-gift spending were unveiled. The survey, targeting members of the 'giftee®' platform from May 29 to May 31, 2026, aimed to understand spending behaviors amidst ongoing inflation and rising living costs.

Key Findings

Despite the economic strain, around 70% of participants engaging in support activities indicated a reluctance to reduce expenditures related to their favorite artists or content creators. Specifically, only 32.4% of those surveyed claimed to be cutting back on their 'oshi-katsu' expenses, which include attending events, purchasing merchandise, or sending gifts.

The survey categorized these activities to provide clarity on how individuals define their support. Terms such as ‘oshi’ refer to any creators from actors to YouTubers whom individuals passionately follow, while 'oshi-katsu' encapsulates the various ways fans support their favorites—be it through ticket purchases, gifts, or social media interactions.

E-Gift Spending Trends

An interesting trend was that 80% of respondents reported that the amount spent on e-gifts for their beloved creators had either increased or remained consistent. The frequency of gifting also mirrored this sentiment, with 75.8% stating that they either increased or maintained how often they send gifts. Approximately 40% indicated they are nurturing their commitments to support beyond mere economics.

Additionally, when it came to e-gifts for fellow supporters, a striking 81.3% noted that their spending remained steady or even increased, indicating that the social aspect of 'oshi-katsu' is thriving despite financial challenges. Nearly half of these individuals (49.5%) reported that their spending had remained unchanged, showcasing how these interactions are viewed as crucial in forming and maintaining friendships based on shared interests.

Reasons for Continuing Support

Participants shared insights on why they continue to prioritize support activities, emphasizing that these engagements serve as a source of daily motivation and joy. They described their support as not merely a transaction but a part of their holistically well-rounded lives, providing encouragement, social opportunities, and enriching memories. Comments like, “it’s my source of motivation,” or “it connects me to friends outside of work” highlighted the relational benefits of these activities.

The E-Gift Advantage

Many respondents noted practical advantages associated with e-gifting. The convenience of digital gifts allows for spontaneous generosity without the need for physical addresses, making it easier to celebrate occasions or simply appreciate loved ones. Insights also revealed that as their network of fellow supporters grows, so does the inclination to share experiences and gifts.

Conclusion

The overarching theme from the survey emphasizes resilience in the face of economic adversity, where the desire to support one’s favorites and foster connections remains strong. As inflation fuels a general inclination towards savings, supporting one’s passion through activities and e-gifts is still seen as worthy, vital, and fulfilling. Giftee, Inc. recognizes this ongoing trend and is committed to enhancing its services to facilitate meaningful connections through its gifting platform, ensuring that the joy of giving remains integral to user experiences.

Giftee® stands out as a versatile platform where people can conveniently send thoughtful gifts without requiring knowledge of the recipient’s personal details. It serves almost 2.57 million members and boasts a catalog of over 4,600 items, catering to various sentiments from gratitude to encouragement.

In a world where personal connections can foster a sense of community and belonging, Giftee® looks to expand its influence by embracing the power of gifts in nurturing relationships, both online and offline. People are encouraged to share their thoughts and feelings with a simple e-gift, turning moments into cherished connections, proving that in giving, they often receive even more.