#USA #bourbon #Shelbyville #Rye #Bulleit Whiskey

Bulleit Frontier Whiskey Introduces Bulleit '87: A Unique Blend of Bourbon and Rye

Bulleit Frontier Whiskey has made waves in the whiskey world with the introduction of Bulleit '87, a groundbreaking blend that marries the bold flavor of bourbon with the spicy notes of rye. This new expression marks a significant milestone for the distillery, as it is the first blend of its kind in their core offerings since the launch of Bulleit 95 Rye in 2011.

The Story Behind Bulleit '87

Named in homage to the year Bulleit was founded, 1987, Bulleit '87 symbolizes the distillery's commitment to do things differently, a philosophy that can be seen throughout their entire range. This whiskey is crafted to be enjoyed neat, highlighting the distinctive flavor characteristics that come from its carefully curated blend. Bulleit '87 complements the existing core line-up of Bulleit Bourbon and Bulleit 95 Rye, uniting the unique qualities of both spirits in one exceptional bottle.

Bottled at 90 proof and 45% ABV, each element of Bulleit '87 is meticulously developed to create the perfect balance. The bourbon component is distilled, barreled, and aged in Shelbyville, Kentucky, while the rye is brought in from Indiana. Both whiskeys mature for a minimum of four years, undergoing a finishing process in their original barrels with toasted American and French oak staves for four to six weeks before merging into a singular, bold whiskey.

Phil Gelineau, the Whiskey RD Manager at Bulleit, likens the blend to a beautifully crafted cake, highlighting how the bourbon serves as a delicious sponge, enriched by the rye's spice—a celebration of flavors that come together effortlessly. This visual metaphor underscores the attention to detail that defines Bulleit '87.

Tasting Notes and Recommendations

Bulleit '87 greets drinkers with inviting aromas of caramel and brown sugar, transitioning into warm baking spices and a background of structured oak. The whiskey culminates in a nuanced finish that combines sweet and spicy warmth, making it a delightful experience whether sipped neat or on the rocks. The distillery encourages whiskey enthusiasts to enjoy Bulleit '87 responsibly, emphasizing the perfect pairing of water to enhance the sipping experience.

A Nationwide Tasting Tour

In addition to its retail release, Bulleit is taking Bulleit '87 on the road with a nationwide sampling tour, showcasing the new blend at events across 15 cities, including iconic locations like New Orleans, Austin, New York, and Los Angeles. These events will not only feature the whiskey but also celebrate local culinary delights, creating a harmonious pairing of flavors that enhance the experience of Bulleit '87.

Price and Availability

Bulleit '87 is set to retail at a suggested price of $29.99 for a 750mL bottle, aligning it with its predecessor whiskeys, Bulleit Bourbon and Bulleit 95 Rye. Starting September 2026, it will become available at select retail locations nationwide, providing a perfect opportunity for whiskey lovers to explore the unique blend.

At the heart of Bulleit's philosophy is the idea of pushing boundaries in the whiskey-making process, a commitment that has solidified its reputation in the competitive spirits market. With the launch of Bulleit '87, the distillery invites both die-hard fans and newcomers alike to experience a refined yet adventurous spirit that embodies the essence of frontier whiskey.

For more information and updates, whiskey enthusiasts can check out Bulleit's Instagram @bulleit, where they'll find the latest on releases, events, and how to enjoy Bulleit '87 in their own unique ways.

Founded in 1987, Bulleit Frontier Whiskey has rapidly become a recognized name in the industry, transforming whiskey production with its distinctive high-rye mashbill—setting it apart from traditional corn-forward bourbons. The bold character of Bulleit has consistently catered to the growing demand for high-quality, unique whiskey options, underscoring the brand's innovative spirit.

As Bulleit continues to evolve and captivate whiskey drinkers around the country, Bulleit '87 stands as a testament to its dedication to crafting bold flavors and maintaining the authentic frontier spirit that has defined the brand for years.