#United States #San Francisco #Senior Living #SoftBank Robotics #Direct Supply

Partnership Overview

SoftBank Robotics America has embarked on a significant expansion of its strategic partnership with Direct Supply. Together, they aim to improve operational efficiencies in senior living communities by integrating advanced robotics technology. This collaboration, originally established in March 2025, is maturing into a robust enterprise model, with nearly 100 senior living communities now benefiting from more than 100 autonomous floor care robots every day.

A Response to Industry Needs

As the demand for high-quality cleaning in senior facilities intensifies alongside labor challenges, the role of automation becomes crucial. The strategic partnership seeks to implement solutions that not only reduce costs but also enhance the experiences of residents. Justin Smith, Senior Manager of Innovation at Direct Supply, stresses that this collaboration is not just about deploying technology; it is about addressing real operational challenges faced by staff and residents. "Our goal is to provide communities with proven robotics that are supplemented with necessary support and training to ensure successful automation adoption," he explains.

Realizing Business Outcomes

The partnership focuses on delivering tangible outcomes. One highlight includes a case study from Sabra Health Care REIT, which has successfully integrated robotic solutions into its operations. This transition has allowed staff to shift from manual cleaning tasks to roles that directly impact resident services, enhancing overall satisfaction and engagement. According to Peter Nyland, EVP of Asset Management at Sabra, the aim is clear: prioritize impactful tasks and employ technology for routine activities. "We want our staff to focus on what truly matters instead of vacuuming hallways," he remarks.

The Power of Automation

Mark Stoll, Senior Vice President of Revenue and Commercial Growth at SoftBank Robotics America, echoes this sentiment, stating, "This partnership is about delivering results, not just deploying robots." By combining their strengths, SoftBank Robotics and Direct Supply are ensuring communities achieve measurable performance, thereby reallocating labor where it is most needed.

The partnership is built on a foundation of mutual trust and an understanding of the unique demands of senior living. Together, they are setting a new standard for operations while inspiring confidence in care quality.

Looking Ahead

As the industry is on the brink of a technological transformation, Corey Denman, President of Direct Supply, notes that this initiative represents a pivotal moment for senior living. "Technology is not just incrementally changing the landscape; it's driving exponential advancements in care and efficiency. Those who rethink their approaches will undoubtedly lead the marketplace in the future," he states.

The partnership aims to reshape standards in senior living by embracing innovative technologies, which ultimately enhances the quality of life for residents while optimizing operational workflows. This forward-thinking approach ensures that very soon, communities will not only survive in competitive landscapes but thrive through technology integration.

About the Organizations

SoftBank Robotics America

SoftBank Robotics America is part of the global leader in providing advanced robotic solutions. Based in San Francisco, it aims to address some of the most pressing challenges across various sectors, including senior living. By bringing innovation to industries, SoftBank seeks to enhance operational excellence.

Direct Supply

Direct Supply serves thousands of senior living facilities by offering cutting-edge technology and procurement solutions. With over 40 years of experience, their commitment to supporting senior living providers helps them focus on delivering exceptional care for residents.

Ultimately, the combined expertise of SoftBank Robotics and Direct Supply marks a substantial stepping stone in evolving the operational capabilities within senior living, aspiring to redefine industry benchmarks and inspire others in the sector.