#Japan #Tokyo #Bronco Billy #Manga #Maximum OL Kirigiri

A Dream Collaboration: Bronco Billy Meets 'Maximum OL Kirigiri'

Starting from September 1, 2026, the renowned steakhouse Bronco Billy is launching a collaborative campaign in honor of the 100th episode of the popular manga 'Maximum OL Kirigiri', which is serialized on Shueisha's Manga App 'Shonen Jump+'. This campaign marks a unique crossover event that brings a fictional restaurant from the manga, 'Bronco Bobby', into the real world.

A Unique Experience with 'Bronco Bobby'

The inspiration for this collaboration comes from the reference to 'Bronco Bobby' within the manga, written by the talented Meat Spa Doboto. The story revolves around Kirigiri Giri, a salarywoman navigating life's everyday struggles, with food as a heartwarming recurring theme. The restaurant has appeared in several episodes, leading many fans to speculate about its real-life counterpart. The collective enthusiasm prompted Bronco Billy and Meat Spa Doboto to transform the North Ayase store into an immersive experience of the manga world, where fans can truly live out the story.

From the moment guests arrive at the North Ayase location, they will find everything branded as 'Bronco Bobby'—from the storefront sign to the interior decor, including table mats. This initiative guarantees a one-of-a-kind dining experience that transports guests right into the pages of 'Maximum OL Kirigiri'. The aim is to create an environment that feels like the manga has leaped from the digital realm into reality.

Exclusive Merchandise for Visitors

An exciting component of this campaign is the limited-time offer of original merchandise for visitors. Fans who dine in at any of Bronco Billy's 148 locations can receive a unique acrylic stand featuring original illustrations by Meat Spa Doboto, along with custom stickers, while supplies last. In order to claim this special gift, customers must follow Bronco Billy's official social media accounts and participate in social media sharing, using the designated hashtag '#CelebrationFromBroncoBilly'.

Additionally, from September 1 to September 30, visitors are invited to join a social media contest by posting using the same hashtag, with 100 winners receiving Bronco Billy gift certificates and exclusive campaign merchandise. Among these prizes, one lucky individual will also receive a prestigious iron plate—a signature feature of the restaurant.

Special Campaign Dates and Locations

• - Campaign Duration: September 1, 2026 - September 30, 2026
• - Main Collaborating Location: North Ayase Store

- Address: 2-5-4 Yanaka, Adachi-ku, Tokyo

• - Participating Locations: All 148 Bronco Billy stores nationwide

Behind the Scenes with the Creators

Ueda Himawari, Bronco Billy's marketing division representative, shared insights about this collaboration, stating, "This campaign emerged from the heartwarming connection established by Meat Spa Doboto's story featuring Bronco Billy, alongside the enthusiastic feedback from fans. Our goal is to create a remarkable experience that allows visitors to not only enjoy delicious food but also immerse themselves in the narrative of 'Maximum OL Kirigiri'."

The excitement doesn’t stop here. The team behind 'Maximum OL Kirigiri' reflects the shared joy in this collaboration and announces the upcoming special episode related to Bronco Billy that will be published on September 8, 2026.

This partnership between Bronco Billy and the beloved manga is a not-to-be-missed event. From the delicious culinary offerings to the interactive and immersive environment, the collaboration promises to be a memorable experience that connects fans with their favorite characters in a fun and engaging setting.

For more information on the collaboration and to stay up-to-date with the campaign, visit the official website: Bronco Billy Campaign.