Enhanced Strengthens Leadership Team with Strategic Appointments and Board Expansion

Enhanced Strengthens Leadership Team

In a pivotal move to foster growth and innovation, Enhanced, a premier sports competition and performance products company, has announced the restructuring of its executive leadership team alongside an expansion of its board of directors. These changes are aimed at further solidifying its role in optimizing athletes' health and performance in the sporting world.

New Executive Leadership Appointments

Co-Founder Maximilian Martin has been named as the new Chief Executive Officer (CEO) of Enhanced, taking over all operational responsibilities. Martin, whose previous accomplishments include serving as the CEO and Co-Founder of Bitfield, a bitcoin mining company that was acquired for €400 million, is set to lead the company into a new era. His appointment comes as Founder Dr. Aron D'Souza transitions away from day-to-day operations, although he will remain a key shareholder and advisor.

Martin expressed his enthusiasm, stating, "Max and I share an ambitious vision for what Enhanced will become. His track record of taking bold ideas and operationalizing them effectively - combined with his leadership, integrity, and relentless commitment to innovation - make him the ideal choice for CEO of Enhanced."

Equally significant, Christian Angermayer has been appointed as Executive Chairman of the Enhanced board. Angermayer brings with him a wealth of experience, being the founder of Apeiron Investment Group with over $7 billion in assets under management and a significant background in the biotech sector as the Chairman of Atai Beckenley, a clinical-stage biopharmaceutical company.

Furthermore, Jim Murren, who has extensive experience leading global entertainment companies, joins the board of directors. Murren’s distinguished career includes tenure as Chairman and CEO of MGM Resorts, where he focused on public-private partnerships and strategic growth. His vast network and experience will be invaluable to Enhanced as it expands.

Key Promotions and New Appointments

Enhanced also announced several key promotions. Sid Banthiya has been named Chief Financial Officer (CFO). With over two decades of experience in finance, he has previously served as CFO and Chief Strategy Officer at Milk Bar, where he successfully drove the company's retail expansion and financing rounds. His expertise in managing corporate diversification will aid Enhanced in navigating future growth.

Alongside Banthiya, Alex Lopez has been promoted to Chief Brand Officer, where he will lead the global branding strategy of Enhanced. Lopez, with a rich history at Nike, has been instrumental in developing iconic campaigns and is expected to elevate Enhanced's market positioning significantly.

Rick Adams has taken on the role of Chief Sporting Officer, overseeing event operations and performance management, including the organization of the inaugural Enhanced Games. Adams has an esteemed background in Olympic operations and sports performance, having served with the United States Olympic and Paralympic Committee.

Additionally, Chris Jones has been appointed Chief Communications Officer. With experience as Vice President of Communications at FanDuel, Jones is set to manage the company’s public relations, internal and external communications, and investor relations effectively.

The Vision Ahead

Maximilian Martin, reflecting on the restructuring, said, "The expansion of our C-suite and board signifies our commitment to attracting top talent to power operational excellence as we prepare for the inaugural Enhanced Games. Their combined expertise gives us the intellectual capital to build a sustainable business that champions innovation in sports and performance products."

Enhanced’s focus remains on delivering cutting-edge products and enhancing athletic performance, and with the upcoming Enhanced Games set to take place on May 24, 2026, at Resorts World Las Vegas, an exciting future awaits. These strategic appointments and promotions highlight Enhanced’s mission to lead in performance medicine and optimize health, longevity, and vitality for athletes and consumers alike.

For more information on Enhanced and its initiatives, visit www.enhanced.com.