Boardroom's Strategic Acquisition of Finley's Barbershop Marks New Era in Men's Grooming Industry

Boardroom Acquires Finley's Barbershop

In a significant move for the grooming industry, Boardroom has announced its acquisition of Finley's Barbershop, a beloved name in the Texas salon scene. This strategic partnership aims to strengthen Boardroom's presence and redefine the customer experience through shared values of exceptional service and community engagement.

Jeff Helfgott, CEO of Boardroom, expressed enthusiasm about this union, remarking, "Finley's has built something special, and we're honored to lock arms with them at our Boardroom. We're not just adding locations—we're joining great people who share our commitment to service and community." The acquisition is not merely about expanding the reach but aligning with like-minded individuals who are passionate about enhancing client experiences and contributing to their communities.

With this acquisition, Boardroom adds ten salon locations to its existing roster, now totaling 55 operational venues. This growth translates to an impressive workforce of over 484 salon professionals serving major markets. Clients can rest assured that their experience at Finley's will remain consistent, as Boardroom promises a seamless integration of services.

Darren Peterson, Co-Founder and President of Finley's, echoed the sentiment of partnership's potential: "Joining forces with Boardroom gives us the opportunity to grow faster, elevate the client experience, and deliver even greater value to the customers who've supported us along the way." The merger heralds a promising future for both brands, aiming to enhance service offerings while maintaining the authenticity that has characterized Finley's Barbershop.

One of the noteworthy aspects of this acquisition is the enhanced benefits and career development opportunities for current Finley's employees. In recognition of the talent within the Finley's team, Boardroom plans to introduce improved benefits packages that include both short-term and long-term disability options, various 401(k) plans, and expanded professional development resources. By doing so, they aim to retain top talent while providing career stability even amid relocations.

Boardroom's unique structure—characterized by a substantial number of corporate-owned stores—equips them with the ability to make significant investments in operational systems and infrastructures. This approach ensures that they can provide optimal support to partners like Finley's, helping them function efficiently while focusing on delivering the best possible client experiences.

About Boardroom

Founded in 2004, Boardroom has established itself as a premier destination for men's grooming and styling, offering a wide range of services, including haircuts, shaves, and spa treatments. Renowned for its sophisticated atmosphere and skilled stylists, Boardroom commands a reputation as a leader in the men's grooming sector. With 45 locations across the United States, it has committed itself to providing exceptional grooming experiences.

About Finley's Barbershop

Finley's Barbershop started in Austin in the late 1990s by lifelong friends Darren Peterson and Scott Finley, intending to modernize the classic American barbershop experience. They blend salon industry knowledge with entrepreneurial insight to offer personalized services, placing a strong emphasis on customer service and authenticity. Their commitment to high-quality experiences continues to set the standard within the grooming community.

As Boardroom and Finley's embark on this new chapter, both brands are poised to leverage their strengths, ensuring that their clients continue to receive the expert care and exceptional service they have come to expect. This acquisition signifies a pivotal moment in both organizations' trajectories as they aim to redefine the grooming experience for all clients throughout Texas and beyond.