#USA #Tarrytown #TheraTears® #OxyLytes™ #Dry Eye Relief

TheraTears® Launches the Innovative "It's a Science" Marketing Campaign

TheraTears®, a prominent brand under Prestige Consumer Healthcare specializing in dry eye relief, is excited to announce the unveiling of its new marketing campaign titled "It's a Science." This campaign emphasizes the scientifically grounded formulation of TheraTears® eye drops, which features a unique combination of five crucial electrolytes that mimic the composition of natural tears, providing both immediate and prolonged hydration.

Understanding Dry Eye Relief

For individuals suffering from dry eye symptoms, relief can often feel elusive. TheraTears® has dedicated itself to alleviating these symptoms, grounded in research initiated in 1978 by renowned ophthalmologist Dr. Jeffrey P. Gilbard. The new marketing effort aims to illuminate the proprietary OxyLytes™ formula, reinforcing the brand's commitment to delivering a solution that is both effective and backed by science.

The "It's a Science" campaign includes a variety of visual elements designed to convey the hydrating properties of the product. The artistic visuals revolve around three primary themes: Water Refractions, Water in Motion, and Water Droplets. Drawing inspiration from nature's beauty, these elements are crafted to evoke feelings of hydration, clarity, and soothing comfort that align with the brand’s mission for dry eye wellness.

Campaign Roll-Out

This dynamic campaign will span multiple platforms, including television, print, digital media, and social networks. Alexandra Vogel, Marketing Director at Prestige Consumer Healthcare, expressed her enthusiasm for this initiative, stating, "We are thrilled to bring the science of TheraTears® to the forefront with this campaign. Our goal is to educate consumers about our unique, hydrating formula."

The brand aims to position TheraTears® as not only a product but as a scientific advancement in the realm of over-the-counter eye drops. Remarkably, TheraTears® eye drops are the only non-prescription option containing five vital electrolytes found in tears, making them a revolutionary choice in tackling dry eye issues.

Educating Consumers

As part of the campaign, TheraTears® is dedicated to educating consumers on the efficacy of its formula, which promises to deliver long-lasting relief. The products encompass various categories, including Dry Eye Therapy, EXTRA Dry Eye Therapy, and Liquid Gel Nighttime Therapy, ensuring that users have options tailored to their specific needs. All these products boast the distinct OxyLytes™ formula, which has become a hallmark of TheraTears® offerings.

In addition to informative content, the campaign features engaging visuals curated by FCB, the creative agency responsible for developing this initiative. The creative direction was led by Martin Rodhal, an award-winning director known for his contributions to the field, ensuring that the campaign maintains a high standard in both production quality and message delivery.

Continuing a Legacy of Innovation

The launch of the "It's a Science" campaign is a continuation of TheraTears®' legacy of innovation in ocular health, backed by extensive research and collaboration with reputable institutions like the Schepens Eye Research Institute. With a promise of up to 12 hours of hydration, TheraTears® aims to transform the approach to dry eye relief through scientific understanding and application.

If you're interested in learning more about the benefits of TheraTears® products, visit their official website at www.theratears.com. Here, you can explore the various product offerings, read consumer testimonials, and gain insights into how the science behind TheraTears® can positively influence your eye health.

About TheraTears®

Founded by Dr. Jeffrey P. Gilbard, a Harvard-trained ophthalmologist, TheraTears® has established itself as a pioneer in dry eye relief. With its foundation in rigorous research and science-backed mechanisms, the brand offers solutions that are trusted by countless individuals worldwide suffering from dry eye symptoms. TheraTears® products are conveniently available over the counter at major retailers and online platforms.

About Prestige Consumer Healthcare Inc.

Prestige Consumer Healthcare is recognized as a leader in consumer healthcare products, serving consumers across the U.S., Canada, Australia, and beyond. The company's diverse portfolio includes well-known brands such as Monistat®, Summer's Eve®, and Dramamine®. For more information about their extensive range of products, visit www.prestigeconsumerhealthcare.com.