#Japan #Tokyo #Camembert Cheese #Meiji Hokkaido #Student Project

Exciting Collaboration to Promote Camembert Cheese

In an innovative project titled #CamembertSchoolLunchChallenge, the Meiji Company has partnered with students from the Chuo University Faculty of Commerce to promote Camembert cheese. This initiative aims to make Camembert cheese more appealing and accessible to younger generations. The project kicked off on October 1, 2025, with limited-time menu offerings at the university cafeteria, showcasing the students' creative cuisine designed around Meiji Hokkaido Tokachi Camembert cheese.

Genesis of the Project

The #CamembertSchoolLunchChallenge is an effort to harness the power of academic partnerships to create menus that students would genuinely enjoy. A total of 16 third-year students from the Sakai Maiko seminar at Chuo University are involved in this project, where they will not only develop innovative dishes but also promote the menus through eye-catching displays. The collaboration provides students with a comprehensive experience in product development, marketing, and customer feedback collection.

During the week from October 1 to 7, selected dishes infused with Meiji Hokkaido Tokachi Camembert cheese will be available in the cafeteria, adding excitement to lunchtime for many students. The menu items are crafted through careful consideration of student preferences, ensuring that the offerings resonate with their tastes.

Student Involvement and Learning Opportunities

The participating students are engaged in various aspects of the project, from brainstorming new menu ideas to crafting promotional material. Their hands-on experience also includes gathering customer responses during the sales period, which they will analyze to gain insights into food trends and younger consumers’ demands. This comprehensive approach allows students to experience the entire cycle from concept to sales, enhancing their understanding of consumer preferences within the food industry.

Moreover, employees from Meiji have taken an active role in the seminar, exchanging ideas with students and fostering mutual growth. This interaction has opened doors for fresh insights for both the students and the company itself, thereby enriching the learning experience.

Building Connections with Younger Generations

Through the #CamembertSchoolLunchChallenge, Meiji aims to not only fulfill the demands of university students but also to leverage social media platforms to highlight the appeal of Camembert cheese among younger audiences. By disseminating recipes and engaging content via the official Meiji Hokkaido social media channels, the company hopes to spark interest in Camembert cheese and expand its consumption among youth.

The initiative reflects Meiji's commitment to fostering meaningful connections between their products and the younger generation. The project underscores the importance of understanding evolving food culture and consumer habits, paving the way for innovative product offerings that cater to new trends. As this partnership progresses, more exciting dishes, ideas, and marketing strategies are expected to emerge, helping to spread the joy and deliciousness of cheese further into the lives of young consumers.

Future Aspirations

Moving forward, Meiji Co. is dedicated to utilizing projects such as this one to inspire new product developments rooted in the tastes and needs of the youth. The vision is clear: to share not just the quality of Meiji Hokkaido Tokachi cheese, but to elevate its status as a popular snacking option among young people, ultimately contributing to healthier lifestyle choices.

The #CamembertSchoolLunchChallenge stands as a testament to the collaborative spirit between education and industry, promising a brighter, tastier future for cheese lovers everywhere.