Uber Eats Japan and Coca-Cola Japan Join Forces to Promote Hydration

Promoting Hydration: A Summer Initiative by Uber Eats Japan and Coca-Cola Japan

Uber Eats Japan and Coca-Cola Bottlers Japan have announced a collaborative initiative aimed at encouraging hydration among delivery partners. This program follows a successful partnership from the previous year and will take place between August 1 and September 30, 2025. During this period, Uber Eats Japan will provide each diamond-level delivery partner with 20 Coke ON drink tickets, which can be exchanged for Coca-Cola products at over 500,000 compatible vending machines across the nation. The goal is to ensure that delivery partners stay hydrated during the hot summer months.

Commitment to Health and Hydration

As part of this initiative, Uber Eats will send messages through its app to remind delivery partners to utilize their Coke ON drink tickets for hydration. This strategic move addresses the rising temperatures observed in recent years, where extreme heat has increasingly impacted daily activities, including food delivery. Feedback from last year's participants indicated that these drink tickets significantly alleviated the struggles of staying hydrated during scorching conditions, with 65% of surveyed partners expressing satisfaction with the program.

The Partnership's Objectives

The collaboration aims to bolster the online delivery service industry while simultaneously enhancing benefits available to delivery partners. This partnership aligns with Uber Eats' commitment to support its partners and reinforce the service's operational framework. Beginning in February 2024, additional benefits will be introduced to enhance the delivery partner program, further solidifying the ties between Uber Eats and Coca-Cola Bottlers Japan.

Coke ON: More Than Just Drink Tickets

The Coke ON app, a registered trademark of The Coca-Cola Company, is central to this initiative. The app allows users to accumulate stamps by making purchases, which can be exchanged for drink tickets. These tickets can be redeemed for Coca-Cola products at any participating vending machines that accommodate the Coke ON service. With the integration of cashless payment options like PayPay and Apple Pay, Coke ON enhances the convenience of accessing refreshing drinks on the go.

Looking Ahead

Both Uber Eats Japan and Coca-Cola Bottlers Japan express a strong commitment to the continuous support of delivery partners through initiatives like these. By providing essential hydration resources, they hope to contribute positively to the well-being of those working in the demanding delivery sector. As summer approaches, this initiative is expected to have a profound impact, fostering healthier working conditions and enhancing overall productivity among delivery teams.

In summary, the ongoing collaboration between Uber Eats Japan and Coca-Cola Bottlers Japan stands as an exemplary model of how corporate partnerships can effectively address employee wellness and support in-demand services. The efforts put forth in providing hydration solutions are not just beneficial for the delivery partners but also symbolize a larger commitment to community health and engagement that both brands will continue to uphold in the years to come.