#Japan #Tokyo #Talent Acquisition #Yayoi Corporation #Yayoi Style

Yayoi Corporation Revamps Its Recruitment Website

Yayoi Corporation, headquartered in the Chiyoda Ward of Tokyo and led by President and CEO Kenichiro Muto, has officially announced a complete overhaul of its recruitment website. This initiative aligns with the company's updated mission, vision, and values (MVV), which were redefined in January 2025. The new website aims to attract and nurture talent that embodies Yayoi's newly established human resource policy known as "Yayoi Style." This policy emphasizes both the commitments of employees and the promises made by the company.

Background and Objectives

The motivation behind revamping the recruitment website is to reflect Yayoi's evolving identity while integrating its MVV and Yayoi Style. The goal is to enhance the recruitment and development of individuals who exhibit leadership traits and can drive positive change.

Key Features of the Revamped Site

Main Visual Design

The homepage features a visually striking design inspired by Yayoi's corporate logo, which resembles an arrow. The main visual symbolizes a single arrow taking flight, leading to an explosion of diverse arrows converging together and creating a whirlwind. This imagery represents Yayoi's commitment to energizing small and medium-sized enterprises (SMEs) and illustrating how teams can achieve significant transformations with unity and momentum.

Candidate-Centric Approach

The website design prioritizes a candidate-first philosophy, ensuring that visitors can easily access essential information. Central topics include the purpose of their work, their goals, and who they will be working with—elements vital for prospective candidates. To convey the company's culture and showcase employee personalities, Yayoi has connected the recruitment page with stories and interviews from their official note, offering insights that words alone can't capture.

Simultaneously, the company has updated its recruitment presentation materials, aiding busy candidates in their information gathering and providing resources for recruitment agencies that support Yayoi's hiring efforts.

Comments from HR Executive

Mochiko Ohno, Chief Human Resource Officer and Executive Officer at Yayoi, shared her thoughts on the revamped website. She considers it a symbol of Yayoi's new challenges. With nearly 40 years of experience, Yayoi aims to leverage its extensive understanding of SMEs and big data to tackle management challenges more effectively. The company believes that it requires dynamic individuals who can initiate changes and create new value without being constrained by traditional frameworks.

The new recruitment website carries the tagline, "One individual's resolve can move 99% of the organization." This message encapsulates Yayoi’s belief that each person's strong commitment and decision-making abilities are pivotal for organizational change, ultimately contributing to the transformation of Japan's SMEs and the economy as a whole. Yayoi looks forward to meeting individuals who enjoy embracing change and are eager to shape the future of SMEs together.

About Yayoi Corporation

Yayoi's mission is to create a virtuous cycle in Japan by invigorating small and medium-sized enterprises through its software solutions for back-office operations, known as the "Yayoi Series." The Yayoi Series boasts over 3.5 million registered users who benefit from its offerings. The company combines its strong customer network, vast data reserves, and extensive customer service capabilities with cutting-edge technologies, including AI, to support SMEs in achieving their desired aspirations.

• - CEO: Kenichiro Muto
• - Founded: 1978
• - Employees: 937 (as of September 2024)
• - Business: Development, sales, and support of business software and related services
• - Head Office: 4-14-1 Sotokanda, Chiyoda-ku, Tokyo, Akihabara UDX 21F
• - Website: Yayoi Corporation