Introducing the Unique Beef French Curry from the Selected Popular Store Series

Exciting New Launch: Beef French Curry

House Foods Corporation is ready to expand its acclaimed "Selected Popular Store" series, renowned for recreating exquisite restaurant flavors, with the addition of Beef French Curry. This new offering will be available starting August 11, 2025, in supermarkets across Japan. Known for its artistic take on French cuisine, this product is crafted in partnership with the esteemed "French Curry Spoon" restaurant located in Nishihonmachi, Tokyo, bringing gourmet dining experiences directly to your home.

About the Series

Since its inception in July 2018, the "Selected Popular Store" series has sold an impressive 42 million units, as noted by Kakaku.com’s Tabelog, which identifies 100 of the finest restaurants across Japan. These gourmet awards allow food lovers to enjoy high-quality restaurant dishes conveniently at home. Beef French Curry captures the essence of the French curry sold at the French Curry Spoon, enabling consumers to simply heat it and savour a professional culinary experience.

Unique Characteristics

One of the standout features of this new curry is its use of Grasse de Bian, a concentrated broth derived from veal bones, meat, and vegetables. This is the first time Grasse de Bian is being utilized in House Foods’ retort products. The robust, rich flavor profile it imparts is complemented by the use of a non-emulsified sauce, enhancing each individual spice's aroma and providing a refreshing mouthfeel.

The meticulous process of cooking and repeatedly straining the broth creates a complex flavor that not only supports the dish's savory notes but also maintains a clean finish on the palate. This attention to detail ensures a rewarding experience that showcases the skill and tradition of fine French culinary techniques.

Development Journey

1. Collaboration with French Curry Spoon

The French Curry Spoon has been honored in the "Tabelog Curry 100 Best" list five times, reflecting its popularity and expertise in crafting dishes that embody the essence of French cuisine. The restaurant has even achieved a hall of fame status in the Suginami Ward Curry Grand Prix. Inspired by their beloved French Curry, House Foods sought to develop a create that mirrored its intricate flavors, making gourmet dining accessible for all.

2. Innovative Techniques

To replicate the deep, rich flavor of the French Curry, House Foods has implemented several innovative techniques. The incorporation of Grasse de Bian ensures a depth of flavor while achieving a refreshing finish. Techniques borrowed from the restaurant's methods, specifically the avoidance of emulsification, allow each spice's fragrance to shine individually.

This non-emulsified sauce design elevates specific aromatic notes—fresh black and white pepper, cardamom, and thyme—while highlighting the vibrant scents of red wine, star anise, and mango chutney. By carefully balancing these components, the Beef French Curry delivers the concentrated essence of high-quality beef flavor, enhanced with aromatic spices and a delightful richness.

Promotion and Future Outlook

The tale behind this new product development will be shared on the "Selected Popular Store" brand site, where consumers can also explore other insights related to upcoming products. With the ambition to change perceptions around retort products, House Foods plans to continue delivering delectable options that will resonate with culinary enthusiasts.

- For more details, visit the Selected Popular Store brand site scheduled for an update on August 6.

Store Information

- Restaurant Name: French Curry Spoon
- Location: 3-38-19 Matsuan, Suginami, Tokyo

This restaurant is celebrated for its unique culinary flair, fusing traditional French cooking techniques with exotic spices. Having achieved recognition five times within the "Tabelog Curry 100 Best" listings and receiving accolades from the Suginami Ward Curry Grand Prix, French Curry Spoon continues to attract and delight curry connoisseurs.