Khloé Kardashian Launches Her Exclusive Fragrance with Luxe Brands
In an exciting development for fragrance enthusiasts and fans of global icon Khloé Kardashian, she has officially launched her debut signature fragrance, XO Khloé, in collaboration with Luxe Brands. The fragrance first premiered at the prestigious Harrods in the UK on November 25, 2024, with plans for an exclusive launch at Ulta Beauty in the United States scheduled for December 1, 2024.
The creation of XO Khloé is not just a product; it embodies the essence of Khloé herself. Hailing from her strong entrepreneurial spirit and positive energy, the fragrance is a deep reflection of her personality. It features an exquisite design with a luxurious scent that signals Khloé's evolution as a businesswoman, sister, and mother. The fragrance offers a modern twist, presenting a captivating balance between luxury and the emotional narrative that underlies its creation.
"Creating this fragrance has been a truly special journey for me," Khloé expressed. "I am very hands-on with every project I work on, ensuring that every detail of XO Khloé is intentional and meaningful. From the design of the bottle to the marketing campaign, I have been fully involved in every step. I take immense pride in the aroma, which was meticulously crafted, and I am thrilled with the final outcome. I can't wait to share it with the world!"
Khloé’s fragrance is a joint effort by esteemed perfumers Alberto Morillas and Clément Gavarry of Firmenich, who created this olfactory masterpiece. It combines high-end artisanal perfumery with a contemporary sensory appeal. XO Khloé is characterized as addictive and sensual, presenting a floral bouquet that tantalizes the senses with crispy rose petals, a hint of praline, sensual musks, and smooth woods.
Noreen Dodge, the marketing director for Luxe Brands, highlighted Khloé’s influential status: "Khloé is one of the most impactful figures in the world today. We recognize her potential to innovate within the fragrance category. Our goal was to manifest her vibrant vision into a beautiful fragrance and a luxurious brand campaign that resonates universally with her audience. Partnering with a retail giant like Harrods maximizes our launch, complemented by our collaboration with Ulta Beauty in the U.S. to offer an unforgettable consumer experience. We're on an exciting journey toward creating an iconic and premium brand."
Tony Bajaj, CEO of Luxe Brands, mentioned their long-term vision for fragrance development: “At Luxe Brands, we forge brands with longevity in mind. We are dedicated to the creation of high-quality fragrances that inspire consumers globally, while pushing innovation to the forefront. Partnering with Khloé for this brand offers an exceptional opportunity in line with our ambitions, showcasing her strategic foresight across every component of this launch. The interest in XO Khloé has been unprecedented, and we eagerly anticipate the rollout in spring 2025 and beyond.”
Currently, XO Khloé is exclusively unveiled at Harrods. Following this, its North American debut will occur at Ulta Beauty later this week, with a much-anticipated global release set for spring 2025 in key markets such as Europe, Australia, and Mexico.
About Khloé Kardashian
Khloé Kardashian is not just a media personality but also a successful entrepreneur and executive producer, known as one of the most recognized figures on the internet. With an astonishing following of over 300 million on Instagram, her authenticity resonates deeply with her audience, solidifying her as a global influencer. An embodiment of diversity and inclusion in fashion, Khloé is a co-founder of Good American, a denim brand designed for women of all shapes and sizes, challenged the traditional industry standards, earning remarkable success upon its launch.
About Luxe Brands, Inc.
Luxe Brands, Inc. is a prestigious beauty conglomerate committed to developing world-class beauty brands that inspire consumers globally. With offices located in New York City and Florida, Luxe Brands has garnered multiple awards for their innovative approaches to design, marketing, and brand creation, all with a digital-first mindset. Their extensive portfolio includes fragrances by Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand. The fragrance by Khloé is anticipated as a key addition to this celebrated roster, showcasing the potential for a groundbreaking shift in the fragrance industry.
The creation of XO Khloé is not just a product; it embodies the essence of Khloé herself. Hailing from her strong entrepreneurial spirit and positive energy, the fragrance is a deep reflection of her personality. It features an exquisite design with a luxurious scent that signals Khloé's evolution as a businesswoman, sister, and mother. The fragrance offers a modern twist, presenting a captivating balance between luxury and the emotional narrative that underlies its creation.
"Creating this fragrance has been a truly special journey for me," Khloé expressed. "I am very hands-on with every project I work on, ensuring that every detail of XO Khloé is intentional and meaningful. From the design of the bottle to the marketing campaign, I have been fully involved in every step. I take immense pride in the aroma, which was meticulously crafted, and I am thrilled with the final outcome. I can't wait to share it with the world!"
Khloé’s fragrance is a joint effort by esteemed perfumers Alberto Morillas and Clément Gavarry of Firmenich, who created this olfactory masterpiece. It combines high-end artisanal perfumery with a contemporary sensory appeal. XO Khloé is characterized as addictive and sensual, presenting a floral bouquet that tantalizes the senses with crispy rose petals, a hint of praline, sensual musks, and smooth woods.
Noreen Dodge, the marketing director for Luxe Brands, highlighted Khloé’s influential status: "Khloé is one of the most impactful figures in the world today. We recognize her potential to innovate within the fragrance category. Our goal was to manifest her vibrant vision into a beautiful fragrance and a luxurious brand campaign that resonates universally with her audience. Partnering with a retail giant like Harrods maximizes our launch, complemented by our collaboration with Ulta Beauty in the U.S. to offer an unforgettable consumer experience. We're on an exciting journey toward creating an iconic and premium brand."
Tony Bajaj, CEO of Luxe Brands, mentioned their long-term vision for fragrance development: “At Luxe Brands, we forge brands with longevity in mind. We are dedicated to the creation of high-quality fragrances that inspire consumers globally, while pushing innovation to the forefront. Partnering with Khloé for this brand offers an exceptional opportunity in line with our ambitions, showcasing her strategic foresight across every component of this launch. The interest in XO Khloé has been unprecedented, and we eagerly anticipate the rollout in spring 2025 and beyond.”
Currently, XO Khloé is exclusively unveiled at Harrods. Following this, its North American debut will occur at Ulta Beauty later this week, with a much-anticipated global release set for spring 2025 in key markets such as Europe, Australia, and Mexico.
About Khloé Kardashian
Khloé Kardashian is not just a media personality but also a successful entrepreneur and executive producer, known as one of the most recognized figures on the internet. With an astonishing following of over 300 million on Instagram, her authenticity resonates deeply with her audience, solidifying her as a global influencer. An embodiment of diversity and inclusion in fashion, Khloé is a co-founder of Good American, a denim brand designed for women of all shapes and sizes, challenged the traditional industry standards, earning remarkable success upon its launch.
About Luxe Brands, Inc.
Luxe Brands, Inc. is a prestigious beauty conglomerate committed to developing world-class beauty brands that inspire consumers globally. With offices located in New York City and Florida, Luxe Brands has garnered multiple awards for their innovative approaches to design, marketing, and brand creation, all with a digital-first mindset. Their extensive portfolio includes fragrances by Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand. The fragrance by Khloé is anticipated as a key addition to this celebrated roster, showcasing the potential for a groundbreaking shift in the fragrance industry.
Topics Consumer Products & Retail）
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