#United States #Lehi, Utah #SalesRabbit #Roofle #RoofingTech

SalesRabbit Acquires Roofle to Streamline Roofing Operations

In a transformative move for the roofing industry, SalesRabbit, an all-in-one field sales management platform, has recently announced its acquisition of Roofle, a leader in e-commerce technology tailored for roofing and exterior contracting. This strategic union will harness the strengths of both platforms to redefine how roofing services are sold and executed, creating a seamless experience for contractors and homeowners alike.

SalesRabbit currently supports over 85,000 sales professionals in managing their operations, and with the addition of Roofle's capabilities, it promises to revolutionize the landscape of roofing sales. By integrating RoofLink—previously acquired by SalesRabbit in late 2024—the new platform will combine essential elements like pricing, financing, inspections, and production into one cohesive unit. This eliminates the issues often faced by contractors who are forced to navigate through multiple disparate tools.

A Comprehensive Solution

Traditionally, contractors have grappled with a fragmented sales process, employing various platforms for sales, inspection, and project management. The combination of SalesRabbit, Roofle, and RoofLink addresses this challenge head-on by integrating on-site selling with online purchasing and production workflows. This unified approach not only facilitates smoother operations but also enhances clarity and efficiency for homeowners.

SalesRabbit excels in territory management, buyer scoring powered by artificial intelligence, and performance gamification, making it a favorite among sales teams. Roofle complements this offering with a modern e-commerce infrastructure that ensures accurate pricing, AI-assisted financing, and instant digital proposals—equipping homeowners to make informed decisions even before sales visits occur.

Enhancing Operational Efficiency

RoofLink stands out by providing a robust connection between sales efforts and production, leveraging tools that offer valuable insights related to inspections, measurements, and weather conditions. By minimizing errors and reducing overhead costs, this integration aids contractors in delivering timely and accurate services, ultimately boosting customer satisfaction.

CEO Ben Alves emphasizes that the goal isn't simply to add more software, but to reduce the number of tools needed—and ensure that the remaining tools work together effectively. The acquisition of Roofle has been portrayed as a necessary step towards creating an all-encompassing, contractor-focused platform that seamlessly merges online and offline processes.

Committing to the Roofing Industry

This acquisition represents a significant commitment from SalesRabbit to the roofing sector, one of the most dynamically evolving segments in home services. SalesRabbit's approach of focusing on vertical-specific solutions rather than broad horizontal tools positions it favorably amid intensifying competition in a digital-first market.

Roofle was designed with the intent to modernize one of the more complex purchases a homeowner can face. By integrating pricing and financing solutions into a single online process, Roofle empowers contractors to establish trust early on and enhance their operational efficiency—key factors in closing deals promptly. As Roofle CEO Travis Harvego notes, today’s consumers demand quick answers, and streamlining the purchasing process is vital. With this alliance, SalesRabbit aims to promote transparency, speed, and trust right at the purchasing moment—all while ensuring a smooth workflow between sales and production.

What Lies Ahead for Customers

For customers, the union of SalesRabbit, Roofle, and RoofLink means a wide array of benefits that encompass:

• - Faster deal closures through combined online and field operations
• - Fewer transitional hurdles, resulting in less operational strain
• - Enhanced accuracy from the estimation phase to production
• - Lower software-related expenses due to consolidation
• - A shared progressive agenda focused on speed, reliability, and scalability

The newly integrated platform is expected to cater to contractors at every growth stage—from local enterprises to expansive multi-market teams—ensuring that all players in the industry are well-equipped to thrive in an increasingly digitized world.

As SalesRabbit diligently works to bring these elements together, it remains focused on delivering a user-friendly experience that addresses the specific needs of today’s roofing contractors—marking a true evolution in how roofing services are approached in the digital age.