How Families Are Coping with Rising Electricity Costs This Winter

Rising Electricity Costs: Households Respond in 2026

A recent survey conducted by ECODA, a company specializing in solar power systems and battery storage, highlights the pressing issue of increasing electricity costs faced by families this winter. With a focus on married couples aged 30 to 60 who live with children in their own homes, the study aims to understand energy-saving behaviors amidst soaring utility bills. Conducted between January 23 and January 26, 2026, the internet survey gathered responses from 510 participants.

As global energy prices continue to rise, many families are feeling the pinch when it comes to their winter electricity bills. The data reveals that approximately 82.5% of respondents reported that their electricity costs have increased compared to last winter. Specifically, 28.4% indicated that their bills had significantly gone up, while 54.1% noted a slight increase. This significant rise in electricity expenses has prompted households to rethink their energy consumption habits.

The Impact of Rising Costs

When asked how much their electricity bills had risen, the largest group of respondents (41.8%) reported an increase of between 10% and 20%, equating to roughly 1,300 to 2,500 yen. Another 26.4% experienced an increase of less than 10%, while 22.3% felt a jump of 20% to 30% (approximately 2,500 to 4,000 yen). This data underscores the financial strain placed on families during the colder months when heating demands are the highest.

In response to rising costs, families have adjusted their lifestyles. Survey results showed that 24.9% reduced their use of heating appliances, while 21.9% opted to stay warm by wearing additional clothing and using blankets. A further 13.8% consolidated their family activities into one room to limit heating expenses.

These proactive changes reflect the everyday decisions families are making to combat increased electricity costs while maintaining their comfort at home.

Coping Mechanisms and Concerns

However, despite these efforts, many families feel overwhelmed by electricity expenses. Over 42% of respondents expressed feeling that their attempts at saving energy had reached a limit, and 41.2% noted that the surging costs were exerting financial pressure on their budgets. Moreover, 18.6% of respondents also highlighted that being on an all-electric system further aggravated the impact of rising electricity prices.

This concern has led many households, particularly those that feel they have exhausted simple savings tactics, to seek further solutions. When asked about their interest in energy-saving initiatives, 25.1% indicated a strong desire to invest in insulation improvements (such as better windows, doors, and curtains), while 19.4% showed interest in solar power and battery storage, and 14.9% wanted to reevaluate their electricity provider or pricing plan.

Looking Ahead: Sustainable Solutions

The survey suggests a notable shift toward considering upgrades to home energy systems and equipment. Families appear ready to invest in longer-term solutions to mitigate rising energy costs, with insulation improvements and solar technologies being top priorities. This reflects a significant change in attitude toward energy consumption, showing a desire to enhance home efficiency and potentially generate some of their own energy as a buffer against continued price fluctuations.

Ultimately, the findings from ECODA's survey serve as a reminder that many families are facing considerable uncertainty regarding their energy expenses this winter. As they explore various methods to manage these costs effectively, it’s clear there is a growing interest in finding sustainable ways to enhance their home's energy performance and ensure comfort without undue financial strain.

For those navigating rising electricity costs, there are resources available to help families adapt and thrive in an ever-changing energy landscape. Companies like ECODA are committed to offering guidance, consultation services, and innovative solutions to ease the burden and promote sustainable energy practices.