Dolby and LG Launch Innovative Home Audio with World’s First Dolby Atmos FlexConnect Soundbar

A New Era in Home Audio: LG Sound Suite Unveiled

In an exciting collaboration, Dolby Laboratories and LG Electronics have announced a groundbreaking home audio system that aims to redefine the user experience for movie and music lovers alike. The centerpiece of this innovative setup is the LG Sound Suite, which includes the H7 soundbar—the first-ever soundbar powered by Dolby Atmos FlexConnect.

This launch signifies the expansion of Dolby Atmos FlexConnect into an entirely new category of audio devices, presenting consumers with a versatile way to customize their home audio systems. This new technology is an answer to the age-old challenges of creating a premium audio experience at home; it eliminates the complications of wiring, perfect speaker placement, and compatibility issues.

What's Behind Dolby Atmos FlexConnect?

Dolby Atmos FlexConnect is designed to simplify the process of achieving immersive audio. It allows homeowners to connect wireless speakers to their televisions and strategically position them to suit their room's decor and layout. As your audio needs grow, the system is easily expandable—simply add more speakers or soundbars without the hassle of complicated setups. This means that you can enjoy the cinematic quality of Dolby Atmos sound without the usual trade-offs associated with traditional audio systems.

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, expressed the vision for this technology, stating, “For too long, enjoying immersive home audio meant compromise, either in your room layout or in sound quality. Dolby Atmos FlexConnect removes that trade-off.”

Enhanced Audio Experience

With the LG Sound Suite, users can enjoy up to 27 different speaker configurations, ranging from a simple two-speaker setup to a full 13.1.7 channel home theater arrangement. This includes the compatibility of the H7 soundbar and options for additional surround speakers and subwoofers.

Dolby Atmos FlexConnect adapts to any television when using the H7 soundbar as the primary device. Many of LG’s new premium TVs, particularly the 2025 models, will support Dolby Atmos FlexConnect via software updates, broadening the reach of this advanced audio technology.

“Together with Dolby, we're bringing audio flexibility for every home,” explained Lee Jeong-seok, head of the LG Media Entertainment Solution Company's Audio Business Division. The emphasis on a wireless modular design combined with AI-driven tuning enhances the customization process. Users get to experience the benefits of premium sound from any seat in the room.

The Perfect Solution for Every Occasion

This launch comes at a pivotal moment with the increasing availability of Dolby Atmos content around the globe, including box office hits and popular streaming shows. Dolby Atmos is also gaining traction in various sectors, such as sports and gaming, which further enriches the audio landscape.

With the LG Sound Suite and Dolby Atmos FlexConnect, individuals can experience their favorite media as intended by their creators, regardless of their room size or layout. The sound quality enhances every movie night and gaming session, making experiences more memorable and enjoyable.

Debuting at CES 2026

The LG Sound Suite will make its public debut at CES 2026, slated for January 6-9. Dolby Laboratories is known for its commitment to pushing the boundaries of immersive entertainment, and this partnership with LG symbolizes a promising step forward in the evolution of home audio systems.

About the Companies

Dolby Laboratories (NYSE: DLB) stands as a global leader in immersive entertainment technologies, impacting movies, TV, music, and gaming. The company's collaborations extend to various industries, bringing transformative audio and visual experiences to millions worldwide.

Similarly, LG Electronics has established itself as an innovator in media entertainment solutions, enhancing customer experiences with high-quality OLED TVs and advanced audio-visual technologies. As these two powerful companies join forces, home entertainment is set to reach new heights of innovation and adaptability.