#TSMGI #sports marketing #Andrew McCarthy

Andrew McCarthy Elevated to Vice President at TSMGI

The Specialized Marketing Group Inc. (TSMGI) has announced the promotion of Andrew McCarthy to Vice President of Sports Marketing and Events, a role he is well-suited for given his extensive background in the industry and commitment to innovative marketing strategies. This significant move comes as the agency continues to solidify its position within the competitive landscape of sports marketing and event planning.

A Journey Through TSMGI

McCarthy's journey with TSMGI began in 2017 when he joined as an Account Coordinator. Over the years, he evolved into a pivotal figure in the Sports Marketing department, demonstrating a remarkable ability to push boundaries and elevate brand partnerships. His latest position as Group Director involved overseeing high-profile client programs, where his strategic thinking and authentic engagement with brands led to impressive outcomes.

Before joining TSMGI, McCarthy gained valuable experience at the Indiana Golf Foundation, Indiana Pacers Sports and Entertainment, Vivid Seats, and Ball State University Athletics. This diverse background has provided him with a comprehensive understanding of both the fan experience and client expectations in sports marketing.

Leadership Vision

In commenting on McCarthy's promotion, TSMGI President and CEO Jordan Bressler noted, "There is nobody more suited to take on this role than Andrew. His insight and passion for sports marketing have grown exponentially since he joined us. His leadership style has inspired our team, and I am thrilled to have him lead our Sports Marketing and Events department."

As Vice President, McCarthy will continue to manage key clients, including Abbott, Cummins, Froedtert the Medical College of Wisconsin, and Johnson Controls. His leadership will be crucial in enhancing the client experience across TSMGI's vast portfolio, ensuring that brand activations align closely with client objectives and resonate with audiences.

Commitment to Purpose-Driven Work

McCarthy emphasized his gratitude for the opportunity and his commitment to driving purpose-driven marketing initiatives. “I do not step into this new role lightly. TSMGI is known for its authentic collaborations, and I am excited to lead our mission to exceed industry standards while creating impactful marketing campaigns that resonate with audiences and meet our clients' needs,” he said.

A Bright Future for TSMGI

With McCarthy at the helm of Sports Marketing and Events, TSMGI is poised to continue thriving in a rapidly changing sports landscape. The agency's innovative approach, combined with McCarthy’s vision and strategic mindset, will surely lead to more groundbreaking projects that push the limits of traditional marketing.

TSMGI, established in 2000 and headquartered in Deerfield, IL, has garnered numerous accolades over the years, including being recognized as a