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Enjoy Cherry Blossoms at Ginza's Historic Beer Hall

As cherry blossoms bloom, a unique event is set to take place in one of Japan's oldest beer halls, the Beer Hall Lion Ginza Shichome, operated by Sapporo Holdings Group. From March 9 to April 13, 2026, guests can indulge in a festive atmosphere adorned with stunning cherry blossom decorations while savoring the hall's signature brews.

This special "Hanami Beer Hall" event coincides with the venue's 92nd anniversary, making it a perfect way to celebrate both the arrival of spring and the longstanding legacy of this beloved establishment. One of the main advantages of this event is that guests can enjoy cherry blossom viewing without the hassle of preparation, such as securing a spot in public parks or dealing with cold weather.

At the Hanami Beer Hall, visitors will be treated to the rich flavor of freshly tapped beer, served following the traditional "ichido-sogi" method that has been a hallmark of the Ginza Lion experience. This serves to enhance the overall enjoyment of the event, as patrons can sip their drinks in a beautifully decorated space reminiscent of a cherry blossom garden.

Special Concert Event

On the final day of the event, April 13, a special "Hanami Beer Hall Concert" will be held. Guests will have the opportunity to enjoy live music performances alongside their spring-themed drinks. This concert will feature a mix of nostalgic melodies and lively tunes, creating an atmosphere that's perfect for celebrating the season. Patrons are encouraged to sing along and engage with the music, fostering an interactive and enjoyable experience.

Notably, reservations for seating will not be accepted, and guests are kindly asked to refrain from reserving seats on the day of the concert, ensuring that everyone can enjoy the festivities together.

Concert Schedule:

• - April 13, 2026
• - 16:00
• - 18:00
• - 20:00

Please note that performance times are subject to change, so checking for updates on the day of the event is recommended.

A Legacy of Tradition

The Beer Hall Lion Ginza Shichome, inaugurated on April 8, 1934, encapsulates the vision of establishing a venue that epitomizes Japanese beer culture. It is recognized not only for its historical significance but also for its well-preserved interior, which reflects its original design aesthetic. It continues to be a cherished gathering spot for both locals and tourists alike, earning a reputation as a hall filled with memories and a welcoming appearance that hasn't changed over the decades.

Recognized as an important historical building, the Ginza Lion venue was registered as a tangible cultural property by the Japanese government on February 17, 2022, underscoring its vital role in preserving Ginza’s history.

As the cherry blossoms come into bloom, the Beer Hall Lion invites you to celebrate life and tradition with a pint in hand, creating new memories in a setting where the past beautifully coexists with the present.

For more information or inquiries, feel free to contact our customer service at 0120-848-136.

Experience the joy of spring and the vibrancy of beer culture in one of Japan's most cherished historical venues.