Revolutionizing Outdoor Gear Care at Home
In an innovative move to merge convenience with sustainability, OKULAB, a forward-thinking company based in Shibuya, Tokyo, is collaborating with Montbell, a leading outdoor gear manufacturer, to introduce the ‘Montbell Water Repellent Course’ through its laundry service, Laundry OUT. Starting from October 10, 2025, this service is aimed at providing an effortless way for outdoor enthusiasts to maintain their gear without stepping out of their homes.
The Essence of the Service
Laundry OUT serves as a laundry delivery service that operates throughout Japan, enabling customers to have their laundry picked up, washed, and delivered back by professionals. The introduction of the Montbell Water Repellent Course adds a pivotal option for maintaining items such as down jackets, rainwear, and sleeping bags, which often require special care to restore their water-repellent qualities.
The process involves thorough cleaning of garments followed by the application of a specialized water-repellent agent. This agent is heat-activated using a dryer, ensuring that the repellent properties are effectively revitalized. Customers can place orders online and trust the care of their water-repellent items to experienced launderers.
A Sustainable Approach
Unlike traditional dry-cleaning services that may use harmful solvents, the Montbell Water Repellent Course employs water and eco-friendly detergents to cleanse the garments. This service commits to environmental mindfulness by utilizing a PFAS-free water-repellent solution, ensuring not only effective treatment but also less impact on nature. Additionally, the process is designed to minimize water usage while maximizing cleaning efficiency with a unique rinsing technique that guarantees an even distribution of the treatment across all fabrics.
The left image shows clothing before the course, while the right illustrates the treated garment's enhanced water-repellent capability.
Service Features
Individuals can customize their orders according to the types of garments they need treated. Pricing for the Montbell Water Repellent Course starts at 5,060 yen per box, which typically accommodates up to five windbreakers. Customers can expect delivery within three days, making it a quick and effective option for busy individuals.
Baluko Laundry Place: Redefining Laundry Experiences
Baluko Laundry Place is more than just a laundromat. It offers a beautifully designed space that emphasizes comfort while being equipped with the latest machinery. The concept strives to make laundry an enjoyable experience, providing original detergents specifically formulated to enhance cleaning quality. Baluko’s standard offerings, along with tailored options based on fabric and preferred finishes, set it apart in a crowded market.
About OKULAB
Founded in 2016, OKULAB aims to revolutionize laundry culture in Japan, helping individuals embrace a richer lifestyle through efficient and innovative services. By running approximately 300 laundromats under the Baluko brand and partnering with others, it addresses evolving consumer needs, including the rise in demand for cleaning larger items like blankets. The resurgence of laundry service significance is a reflection of the changing dynamics in household chores, acknowledging that professional-grade equipment can ease domestic burdens and enhance cleaning outcomes.
Moving forward, OKULAB is dedicated to exploring and providing better laundry services across the nation, ensuring satisfaction and loyalty among its clientele.
Learn More
For additional information on the Montbell Water Repellent Course and other offerings from Laundry OUT, visit their respective websites:
Stay tuned for ongoing updates from OKULAB via their press releases available
here.