#Japan #Tokyo #KURUKURU #GOKUMIN #MAIMO

KURUKURU Revamps Recruitment Website and Launches KURUKURU Magazine

The Japanese D2C (Direct to Consumer) company, KURUKURU, headquartered in Ginza, Chuo-ku, Tokyo, has announced a substantial overhaul of its recruitment website and the inception of its owned media platform, KURUKURU Magazine. With an impressive track record of consecutive annual growth, reaching group consolidated sales of approximately 7 billion yen, KURUKURU sets its sights on breaking the 10 billion yen mark. The revamped website aims to communicate "the real voices of employees" and present the authentic essence of the company.

Aiming for Transparency in Recruitment Information

KURUKURU operates multiple brands, including the bedding line "GOKUMIN," travel brand "MAIMO," beauty care brand "Ur.Salon," and pet care brand "INOPET." In addition to its D2C business, the company is engaged in six other sectors, including international exports, consulting, warehousing, community accommodation, and M&A. The company is entering a growth phase defined by the ambition to accelerate brand expansion and global outreach, embodying a transformative opportunity.

The primary objective of this revamp is to deliver a profound understanding of both "the company reality" and "the reality of working" at KURUKURU directly to prospective candidates. With a comprehensive reconstruction of the site, applicants can now gather detailed information on business operations, corporate philosophy, CEO messages, work environments, employee voices, and frequently asked questions before applying.

Key Features of the Revamp

• - Launch Date: May 11, 2026
• - Website URL: KURUKURU Recruitment
• - New Content: Fresh recruitment messages, sections on services, insights into KURUKURU, work environments, and FAQs, along with the addition of KURUKURU Magazine.
• - Target Audience: All potential applicants, including new graduates and mid-career professionals.

Introducing KURUKURU Magazine

At the heart of the new recruitment strategy is KURUKURU Magazine, an initiative designed to share the thoughts and experiences of employees. Regular employee interviews and internal reports will illuminate the daily life and culture at KURUKURU, providing candidates with relatable connections.

Diverse Sections under KURUKURU Magazine

1. About Us: A new section detailing KURUKURU's commitment to enhancing daily lives through its core philosophies and business journey.
2. CEO Message: A dedicated message from CEO Yasuhiro Sekizawa aimed at inspiring potential candidates.
3. History: An outline of KURUKURU's development since its founding in 2015.
4. Company Profile: Basic corporate information, including company details and capital.
5. Business Overview: Showcasing the various sectors in which KURUKURU operates, from D2C brands to consulting and M&A.
6. Work Environment: Insightful data visualizations about the organization's structure, employee demographics, and growth support systems.
7. Employee Voices: In-depth interviews reflecting individual journeys, work philosophies, and motivations for joining KURUKURU.
8. FAQs: A new section that addresses common inquiries regarding the application process for both new and experienced candidates.

Upcoming Recruitment Opportunities

For graduates of 2027, KURUKURU has commenced accepting entry sheets since March 2026. Concurrent with the website relaunch, the company will introduce May entry opportunities and host online company briefings. Interested candidates are encouraged to participate and apply.

• - Online Briefing Date: May 18, 2026
• - Format: Online (Google Meet)
• - Target: Students graduating in March 2027
• - Topics Covered: Overview of KURUKURU’s business operations, working environment, and selection process, followed by a Q&A session.

Moreover, for the 2028 graduating class, KURUKURU is planning internship experiences for summer 2026, focusing on providing practical insights into D2C brand creation and development.

About KURUKURU

Founded in September 2015, KURUKURU’s corporate mission is to "create brands that bring new value to the world." Operating under the theme of "Brand Creative Company®", KURUKURU crafts multiple brands, including bedding, travel, and beauty. The company aims to deliver products that enhance the everyday lives of consumers through meticulous engagement and continuous updates derived from customer feedback.

Conclusion

The revamped recruitment site and the introduction of KURUKURU Magazine signify a progressive step towards an inclusive and transparent hiring process. As KURUKURU embarks on its next growth chapter, it invites talented individuals ready to join a dynamic and evolving corporate landscape.