#Japan #Tokyo #Dental Insights #SCUEL RD #Miica Company

Overview of SCUEL RD Dental Edition

Miica Company, headquartered in Minato-ku, Tokyo, has unveiled its latest service, the SCUEL RD Dental Edition. This data analysis tool leverages information from dental clinics’ websites to provide systematic insights into the dental market. The service aims to enhance understanding of marketing trends and help in product development within the dental industry. In conjunction with this launch, Miica has also released a free white paper analyzing trends in dental practices across Japan, outlining essential areas such as treatment tendencies, self-funded procedures, and preventive care.

With over 32,000 dental clinic websites analyzed, the SCUEL RD Dental Edition has uncovered significant trends in how dental practices are communicating their services online. The data illustrates not only the popularity of certain treatments but also the strategies clinics employ to attract and inform potential patients.

Insights from the White Paper

The comprehensive white paper includes valuable findings regarding how clinics are distributing information online. Some noteworthy observations include:
1. Orthodontics Domain: The analysis revealed that nearly 19,000 clinics are promoting clear aligners, overshadowing the approximately 7,000 clinics that mention traditional wire braces. This indicates a growing trend towards “invisible” orthodontics.

2. Aesthetic and Private Treatments: There is a strong emphasis on services like whitening (around 24,000 mentions) and ceramics (around 21,000 mentions). Additionally, payment options including loans and installment plans are discussed across various platforms, highlighting the importance clinics place on making treatments accessible.

3. Consumer Care Products: The analysis also identified significant mentions of products related to personal dental care, such as electric toothbrushes (1,924 mentions), mouthwash (2,847 mentions), and dental floss (6,771 mentions). This points to a notable interest in enhancing personal dental hygiene as part of the service offerings.

The Importance of Data-Driven Insights

Traditionally, product targeting in the dental industry depended heavily on clinic characteristics like the type of treatment offered, specialization, and facility size. However, these factors do not necessarily reflect aspects such as treatment policies, patient demographics, or management strategies. By integrating the SCUEL Database—which includes comprehensive information on facilities such as standards, specialist employment, and operational details—with the SCUEL RD analysis, healthcare companies can gain a much clearer understanding of the priorities and interests of dental practices.

The SCUEL RD Research Service

SCUEL RD is specifically designed to analyze the web content of healthcare facilities, extracting relevant data concerning services, treatments, products, and trends. The SCUEL RD Dental Edition offers two main models for clients:

1. Ad-hoc Research Model: Tailored investigations are conducted to analyze specific products or services relevant to the client’s interests. This includes detailed keyword analyses, helping to discover trends and potential target clinics.
- Example: Analyzing keywords related to self-funded treatments or products to score targeting effectiveness.

2. Existing Data Provision Model: Clients can access over 120 categorized keywords already researched, enabling immediate application in marketing support and market analysis. This model is beneficial for those seeking ready access to data for sales strategies.

Download the Free White Paper

"Seeing the Present of Healthcare Communication through Dental Keywords" white paper is now available for download at no cost. This document illustrates how the SCUEL RD Dental Edition enables a clearer understanding of what dental clinics are communicating online. It serves as an essential guide for companies to grasp the current landscape of dental practices in Japan.

The SCUEL RD Dental Edition is more than just a data set; it represents a step towards empowering dental product manufacturers to navigate the complexities of the dental market effectively. For inquiries or additional research requests, please reach out to our team for assistance.