#Japan #Digital Innovation #Okayama University #Tamano #Oji Paper Company

Introduction

Okayama University has recently embarked on an innovative project aimed at improving the response rates for tourist surveys in Tamano City. This initiative is backed by the OI-Start platform, which is a collaboration between industry, government, and academia. The project specifically addresses the challenge of low survey response rates associated with the Setouchi International Art Festival, utilizing a combination of artistic resources and technology.

The Challenge

Tamano City has faced difficulties in collecting meaningful data from tourists, particularly during significant events. To tackle this issue, the university, along with local artists, businesses, and student ventures, joined forces to create engaging opportunities for visitors to participate in the survey. The central idea was to develop a mechanism that both highlights the region’s unique attractions and encourages visitor participation.

Innovative Solutions

The project was born from a networking opportunity at the Match Up vol.3 event held in May, organized by OI-Start. During this event, Oji Paper Company showcased its new product, the "PackPon," which is an eco-friendly packaging solution made from repurposed milk cartons. Notably, a local artist designed this attractive packaging, which is distributed to survey participants as a novelty item in a toy capsule format.

An engaging twist in the project is the implementation of a tablet-based survey method that rewards participants with coins upon completion of the survey. These coins can then be used to operate the toy capsule vending machines, creating a fun and interactive experience for the tourists. This innovative method was brought to life by MOSAdemy, a startup from Okayama University that developed the coin dispensing machine.

Remarkable Outcomes

As a result of these creative implementations, the project has seen a significant increase in survey response rates compared to previous years. The toy capsule machines are strategically placed at Uno Station, a popular spot for tourists, leading to a noticeable uptick in the number of completed surveys during the summer season.

The collaborative efforts among the university, city, businesses, and student initiatives have not only improved data collection but have also contributed to regional revitalization efforts. Additionally, the research team at Okayama University's Faculty of Social Sciences is responsible for evaluating the carbon footprint of PackPon, linking environmental sustainability to local industry innovation.

Conclusion

This initiative exemplifies how the OI-Start platform fosters collaboration among universities, government entities, business organizations, and student startups, ultimately leading to the creation of new value through serendipitous encounters. Okayama University remains committed to driving further "small innovations" aimed at resolving local challenges and fostering growth. As such, continued support for the distinctive initiatives from Okayama University is encouraged.

Additional Information

The activities spearheaded by Okayama University also echo the sustainable development goals, aligning with global initiatives for environmental stewardship and community engagement. Through their ongoing innovative pursuits, the university aspires to be a leader in transforming local challenges into opportunities for development, thereby contributing to the broader vision of a sustainable future.