Strive Insight Transforms into Radius EMEA: A New Era for Global Market Research

Strive Insight Transforms into Radius EMEA

In a pivotal development in the market research sector, Strive Insight has officially rebranded as Radius EMEA following its acquisition by Radius Global Market Research in November 2023. This rebranding signifies a major milestone in the integration of the two firms, showcasing their commitment to providing clients with insights that are both globally connected and locally driven.

A New Identity and Office Location

The newly minted Radius EMEA will maintain its operations from its current headquarters in Southwark, London. This strategic location not only houses experienced teams but also serves as a hub for conducting extensive research across the EMEA region. Paul Thomas, the Director of Strive Insight, expressed excitement about this transition, indicating that the team is eager to embrace fresh opportunities under the Radius brand.

Enhanced Client Services

Since its acquisition, Radius EMEA has focused on leveraging its unified capabilities to facilitate client growth through customer-driven insights. The integration has yielded several benefits for existing and potential clients. One such advantage is the expanded and diversified in-house skill set. The Radius Brand Growth Navigator is a prime example of the firm’s intention to support clients throughout their brand development journey.

Global Reach with Local Expertise

Another significant benefit of this rebranding is the enhanced international capabilities. Radius can now conduct market research across more than 60 countries, allowing them to effectively support clients worldwide. Local teams in London, Dubai, and the U.S. ensure that clients receive insights that are relevant and actionable in their specific markets, marrying global research expertise with local cultural understanding.

Investment in Innovation

Radius EMEA is set to accelerate its investment in innovative technologies, especially focusing on AI-driven tools and analytics. This enhancement aims to empower their teams to provide insights derived from both secondary data sources and primary research. The commitment to technology and innovation is a testament to their dedication to delivering value in an ever-evolving landscape, ensuring their clients stay ahead of the curve in their respective industries.

Leadership Perspectives

According to Jamie Myers, the President of Radius, the integration of their EMEA team under the Radius brand represents an essential progression. Myers noted that the firms have been working closely together for the better part of a year and a half, gradually merging resources and capabilities to create a powerful global business. The official rebranding is a clear indicator of the strong foundation they have built and their capacity to provide a unified, compelling offering to their clients.

About Radius Global Market Research

Founded in 1960 and headquartered in New York City, Radius Global Market Research is a full-service marketing research consultancy that prides itself on understanding the pivotal factors that contribute to a brand's growth journey. With over 60 years of experience, Radius has partnered with Fortune 500 leaders and emerging brands alike, offering strategic insights that enable long-term success. The Brand Growth Navigator—Radius' strategic tool—focuses on addressing critical business-building issues from advocating for compelling innovations to establishing relevant customer segments.

As Radius EMEA navigates this transformative phase, clients can anticipate not just a change in name, but a deeper commitment to delivering exceptional insights that drive strategic decision-making. The rebranding represents a bright future for Radius and its clients, paving the way for new opportunities and growth in the dynamic landscape of market research.