Report on Bilibili World 2026: Insights into China’s Gaming Market

Insights from Bilibili World 2026 and China's Gaming Market

The non-profit organization VIPO (Visual Industry Promotion Organization) recently published a report detailing their observations at "Bilibili World 2026," a significant event for the Chinese streaming platform Bilibili held from July 9 to 12, 2026, in Shanghai. This investigation is part of the "Global Game Growth Gateway" project, aimed at enhancing understanding and opportunities for Japanese companies in the expanding Chinese gaming market.

Overview of Bilibili World 2026

- Event Date: July 10 - 12, 2026
- Venue: Shanghai National Convention and Exhibition Center
- Total Attendees: Approximately 400,000

Key Figures from the Delegation

The delegation consisted of notable leaders and members, each bringing invaluable experience and insight:

- Leaders:

- Kei Hirakoshi, CEO of Annulus and Vice Chair of IGDA Japan SIG-Growth
- Sho Sato, President of Ludimus Co., Ltd. and Chair of IGDA Japan SIG-Growth

- Members (in alphabetical order):

- Junko Ito from Room6
- Kiyokatsu Inoue from Asobism
- Hiyori Iwakawa from Toei
- Takashi Kimura from Aniplex
- Hiroaki Murao from Dricom

During their time at Bilibili World, the five attendees engaged in meaningful discussions, proactively asking questions and sharing insights. This collaborative learning experience is anticipated to help their respective companies implement new strategies for publishing in the Chinese market.

Importance of the Global Game Growth Gateway Project

The "Global Game Growth Gateway" program emphasizes three key areas in prominent gaming regions: North America, Europe, and China. It provides opportunities for Japanese game company representatives to acquire practical knowledge and insights essential for overseas marketing and sales. The program includes:

- Online lectures by industry experts actively working in overseas markets
- Field trips to international events like Bilibili World
- Collaborative exhibitions at game stores for practical sales experience

The initiative aims to strengthen relationships with overseas media and influencers, fostering a support network for Japanese game developers aiming to penetrate global markets. Funded by the Agency for Cultural Affairs as part of the Creator Support Program, implemented by the International Game Developers Association (IGDA) in Japan with VIPO acting as the secretariat, this project stands as a testament to the growing emphasis on international collaboration within the gaming industry.

Looking Ahead

The knowledge gathered through this investigation will be leveraged by the participating companies to enhance their strategies in the Chinese gaming market. For more detailed insights and observations from the event, interested parties can visit the official Global Game Growth Gateway website.