Assembly Unveils STAGE AI: Revolutionizing Marketing Efficiency Through Artificial Intelligence

Assembly Unveils STAGE AI: A Leap in Marketing Technology

In a significant move towards redefining marketing strategies, Assembly, a prominent agency under Stagwell (NASDAQ: STGW), has launched STAGE AI. Announced on January 30, 2025, this innovative operating system enhancement integrates advanced artificial intelligence to deliver an unparalleled experience in marketing efficiency and effectiveness.

What is STAGE AI?

STAGE AI represents an evolution of Assembly's proprietary operating system, STAGE, designed not merely as an add-on but as an integral component of their technological ecosystem. This robust platform aims to optimize marketing strategies by driving efficiency and measurable results across various channels. Assembly's commitment to harnessing AI underscores a vision that extends beyond simple automation to creating impactful outcomes for client growth.

The AI-driven features of STAGE AI empower marketing teams to work smarter, seamlessly converting time-consuming processes into streamlined functions that yield superior results. The system's architecture centralizes data from various sources, executing rapid and precise insights that help clients stay ahead in a competitive landscape.

Key Features of STAGE AI

1. Brand Monitor: A standout feature, the AI-powered Brand Monitor provides real-time insights into brand performance. This allows marketers to make informed decisions swiftly, optimizing media allocation to enhance campaign effectiveness.

2. Optimized Customer Journeys: STAGE AI is designed to proactively enhance the customer journey, improving user experiences and conversion rates significantly. The measurable impacts are already evident, with campaigns achieving a 30% increase in relevance for targeted audiences.

3. Data Processing at Lightning Speed: STAGE AI excels in processing vast amounts of data swiftly, allowing brands to respond to market changes promptly and effectively. This capability ensures that clients maintain an edge in an ever-evolving digital marketplace.

Transformative Technology

Tim Lippa, Global Chief Product Officer at Assembly, emphasizes the transformative nature of STAGE AI, stating, "Our approach to AI goes beyond boosting efficiency; it leverages this disruptive technology to drive results that significantly impact our clients' growth." This integration of AI isn't just a minor upgrade; it forms the core foundation of the STAGE operating system.

Rick Acampora, Global CEO of Assembly, echoes this sentiment, asserting that STAGE AI isn't merely an upgrade, but a full transformation of how brands engage with their audience. "With STAGE AI, we have created a platform that facilitates smarter, faster, and more automated processes, enabling us to provide exceptional value to our clients today and in the future,” Acampora stated.

Commitment to Innovation

Assembly's persistent drive for innovation is showcased through STAGE AI. The platform is equipped to handle over 400 automated data sources, continuously evolving to meet clients' unique data and analytics challenges. With its comprehensive suite of more than twenty customizable applications, STAGE aids clients in discovering growth opportunities, measuring brand performance, and ensuring media efficiency.

As a global omnichannel media agency, Assembly integrates data, talent, and technology to foster the growth of numerous esteemed brands. Built on a strong foundation of impactful storytelling and holistic media strategies, the agency continues to demonstrate its commitment to social and environmental responsibility while leading the charge in marketing innovation.

For more information on STAGE AI and its capabilities, visit stageai.assemblyglobal.com.

About Assembly

Assembly is a leading global media agency that combines data, talent, and technology to drive growth for some of the world's most respected brands. Its holistic approach weaves compelling brand narratives through a comprehensive suite of global media capabilities, bolstered by STAGE, its proprietary operating system. With a dedicated global workforce of over 2,300 professionals, Assembly operates in 35 offices worldwide, continually setting new benchmarks for excellence in the agency landscape. Learn more at assemblyglobal.com.