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Mitsubishi UFJ Bank Launches 'Seishun RED Project'

Mitsubishi UFJ Financial Group’s subsidiary, Mitsubishi UFJ Bank, has announced a new initiative called the 'Seishun RED Project' designed to support the youth of today. Launching on September 25, 2026, this project will collaborate with the popular romantic reality show 'Today, I Liked You' (today known as 'Today Like') on ABEMA, featuring vibrant and emotional experiences in love, academics, and extracurricular activities.

The Essence of 'RED'

The term 'RED' stands for 'REAL EMOTIONAL DAYS'. Young people today are navigating a whirlwind of experiences that include love, school clubs, studies, and countless other activities. The daily highs and lows, filled with challenges and transformative moments, are significant. 'RED' encapsulates the essence of these real emotional days while reflecting the corporate color of Mitsubishi UFJ Bank, which is red.

Through this collaboration with 'Today Like,' the bank aims to be a supportive ally for each young person's desires to explore and excel in their pursuits. The initiative seeks to inspire youth to embrace their life journeys and realize their ambitions.

Embracing Youth’s Aspirations

In the lives of today's youth, there are countless ambitions. Whether it’s going out with friends, working hard in sports, or diving deep into a hobby, each experience often involves an interaction with finances. For instance, starting a job and receiving a first paycheck or saving for something special are vital financial experiences that shape their future. Mitsubishi UFJ Bank strives to transform its image into a nurturing support system for young people's ambitions, rather than just a place to deposit money.

This commitment has manifested into the 'Seishun RED Project,' designed to resonate deeply with young people and help facilitate their dreams into reality.

Ambassadors of the Project

To bolster this initiative, popular figures Rion Tada and Nene Tokita, who gained fame through 'Today Like,' will serve as ambassadors. They will connect intimately with the heartfelt aspirations of young people engaged in love, school activities, and academics. Together, they will provide encouragement to youths striving for their goals and dreams.

A dedicated website for the 'Seishun RED Project' will be launched, providing insights and updates on the project’s progress.

'Today Like Caravan' Comes to Your City

A significant aspect of this project is the 'Today Like Caravan,' where special caravan vehicles featuring designs from the series will tour various locations. Members from 'Today Like' will act as “youth support managers,” engaging directly with individuals striving academically or in sports, and those navigating life's challenges. Each event will feature the distribution of 'youth support omamori straps', blessed at shrines, as tokens of encouragement.

Moreover, account holders at Mitsubishi UFJ Bank will receive original trading cards featuring messages from ambassadors Rion Tada and Nene Tokita. Attendees can also participate in unique experiences, such as filming memorable videos with the participants of 'Today Like.' The first 'Today Like Caravan' will take place on October 17, 2026, in Tokyo, with further details shared via the special website.

Informational Campaign on First-Time Jobs

In preparation for the launch of the 'Seishun RED Project,' an infomercial will commence airing from August 19, 2026. This segment will feature stars Rui Kurata and Shun Kurazawa, showcasing a narrative about opening a bank account after landing their initial jobs. Through realistic portrayals of high school students’ everyday lives, Mitsubishi UFJ Bank aims to connect with youth and provide support as they take their first steps into a larger world.

Empowering Youth for a Brighter Future

Each moment spent in youth, whether pursuing a passion, bravely trying something new, or simply taking the initiative, contributes to personal growth and a broader worldview. Mitsubishi UFJ Bank believes that all these experiences empower them to move forward into their futures. By prioritizing the emotional needs that accompany significant life moments, the bank aspires to become a trusted partner for young adults as they open their first bank accounts. The goal is to ensure that when these young individuals think about banking, they will consider Mitsubishi UFJ Bank as their go-to.

The 'Seishun RED Project' embodies the belief that when young people challenge themselves and wholly embrace their experiences, they cultivate the strength needed to advance not just their own futures, but also contribute positively to society. Under its guiding purpose of 'Empowering the World to Move Forward,' MUFG is committed to supporting the emotional journeys of young people through the 'Seishun RED Project.'

Let's embrace youth to the fullest and cultivate our dreams together!