#United States #Tajín #Commerce #Snak Club #Chocolate Snacks

Snak Club Unveils Exciting New Tajín® Chocolatey Snacks

A Bold New Flavor Experience

In a groundbreaking move that is sure to tantalize taste buds, Century Snacks' Snak Club brand has unveiled its Tajín® Seasoned Chocolatey line. This innovative range of snacks is not just about sweet or spicy; it’s about creating a daring blend of both. Now available at select retailers nationwide and online, this line features Tajín® Chocolatey Coated Pretzels, Peanut Corn Clusters, and Chocolatey Coated Gummy Bears—all crafted in collaboration with Chocolate Works.

The new Tajín® chocolatey products were first introduced at the Sweets & Snacks Expo 2024, where two products—Tajín® Peanut Corn Clusters and Tajín® Gummy Bears—were nominated as finalists for Most Innovative New Product. This marks an exciting first, as it’s the inaugural attempt to blend the flavorful Tajín, the top chile-lime seasoning brand in the U.S., with chocolate treats.

Unique Snacks with a Flavorful Twist

Each product in the new line provides a unique twist on beloved chocolate snacks:

• - The Tajín® Chocolatey Coated Pretzels transform the classic pretzel by adding a zesty splash of Tajín® Chile-Lime seasoning. This combination enhances the flavor profile and appeals to both sweet and savory snack lovers.
• - For those seeking a crunchy option, the Tajín® Peanut Corn Clusters mix peanuts with toasted corn, all luxuriously coated in chocolate and generously sprinkled with Tajín for an explosion of flavor. These clusters provide a delicious and unexpected take on chocolate-dipped snacks.
• - Last but certainly not least, the Tangy twist is given to traditional gummies with the Tajín® Gummy Bears, which have also been enrobed in chocolatey goodness, creating a one-of-a-kind sensory delight.

Katie Lilly, the Chief Marketing Officer of Century Snacks, shared insights on the inspiration behind this new line. “We know consumers are looking for a twist on candy, as exemplified by our Snak Club Tajín® gummy candy line. Now, this chocolatey selection opens doors to an entirely new snack segment with flavors consumers have never experienced before,” she noted. Lilly was inspired after tasting a chile-lime chocolate cluster during a trip to Mexico, which sparked the idea to bring that tantalizing experience back to the U.S.

A Tradition of Innovation

The partnership between Snak Club and Tajín has been fruitful since 2018, continually merging traditional flavors with innovative ideas. Haydee Fernández, Director of Alliances for Tajín USA International, remarked, “These chocolatey creations provide consumers a unique way to enjoy the bold and crave-worthy taste of Tajín® in sweet treats that are truly one-of-a-kind.”

Available in both 4oz and 8oz sizes, these delectable snacks can now be found across the nation, catering to a growing market of adventurous snack enthusiasts eager to relish something new.

About Snak Club and Century Snacks

Founded in 1982, Century Snacks emerged from a single roaster, driven by the belief that snacks should be both healthy and delicious. With time, the company established Snak Club™ as its flagship brand, offering a broad range of snacks, from high-quality nuts and trail mixes to gummy treats, and now, innovative chocolate options. To learn more, visit Snak Club or Century Snacks.

Uniquely Versatile Seasoning: Tajín

Industrias Tajín® is a market leader renowned for its chile products in Mexico and the United States. Established in 1985, Tajín offers consumers a perfect blend of mild chili peppers, lime, and sea salt. With a wide international presence, the brand has expanded throughout over 65 countries.

Partnership with Chocolate Works

Chocolate Works, known for its exceptional quality and craftsmanship in specialty chocolates, partners with notable brands to supply both retail and specialty markets. Discover more about their offerings at Chocolate Works.

With this enticing new line, Snak Club is boldly redefining the snacking landscape, inviting consumers to dive into an elevated experience where sweet meets spicy in a revolutionary way.