#Japan #Tokyo #Vポイント #Kokomoola #Mitsui Sumitomo Card

Understanding User Preferences for Mitsui Sumitomo Card

Kokomoola, a site dedicated to providing comprehensive information about various products, conducted a survey aimed at understanding the usage patterns and preferences of Mitsui Sumitomo Card users. With a sample size of 240 participants, this survey delves into what consumers appreciate most about their credit cards and how they utilize rewards points.

Survey Overview

The survey, administered via online research tools, gathered responses predominantly from users of Mitsui Sumitomo Card, comprising 191 men and 49 women. The survey was conducted in Japan during November 2025 and aimed to explore multiple dimensions of user experience.

Why Users Prefer Mitsui Sumitomo Card

According to the findings, the top three reasons participants chose the Mitsui Sumitomo Card include:
1. Low Annual Fees: 34.58% of respondents cited affordability as a significant factor.
2. Long-Term Banking Relationship: 27.50% indicated their pre-existing relationship with Mitsui Sumitomo Bank influenced their decision.
3. High Reward Opportunities: 21.25% of users appreciated the diverse options available for earning rewards through various stores and services.

Other notable mentions for choosing this card were its strong security reputation, good compatibility with frequently used services, and a high level of brand recognition.

Utilization of V Points

When it comes to rewards, the survey revealed that approximately 23% of users most commonly utilize their accumulated V Points by applying them towards payments (cashback). Interestingly, about 20% of respondents mentioned they do not actively utilize their earned points. This raises questions about potential strategies to encourage better engagement with the rewards program.

Linking Bank Accounts

The survey also explored which bank accounts users linked to their Mitsui Sumitomo Cards. About 47% reported linking their card to Mitsui Sumitomo Bank, followed by 15% who opted for other regional banks and 8% who chose Mitsubishi UFJ Bank.

Key Features and Benefits of the Card

Participants were asked what benefits they experienced while using their Mitsui Sumitomo Card. The results were illuminating:

• - Compatibility with Mitsui Sumitomo Banking: 32.08% enjoyed seamless integration with banking services.
• - High Convenience of V Points: 31.67% appreciated the ease of utilizing reward points.
• - Numberless Card Advantages: 24.17% felt that using a card without numbers enhanced security.
• - Efficient Touch Payments: A total of 20.42% preferred the smooth process of contactless payments.

Preferred Ways to Use V Points

Participants also shared how they prefer to leverage their V Points. The options ranged from using points for payment (22.92%), to exchanging them for points with other companies (20%), to utilizing them for gifts and card repayments. However, a noticeable segment of the respondents (20.42%) reported that they did not specifically leverage their V Points, indicating a potential gap in user education or engagement.

Conclusion

Through its comprehensive study, Kokomoola has shed light on the preferences and behaviors surrounding the Mitsui Sumitomo Card. With users valuing low costs, secured transactions, and effective rewards systems, the findings provide valuable insights for both the bank and its customers. As Mitsui Sumitomo Card continues to evolve, leveraging user feedback could enhance service offerings and improve customer satisfaction. The future lies in effectively engaging users who have yet to take full advantage of their V Points, ensuring they reap the rewards of their loyalty.