#Japan #Musashino #Matsuya Foods #Original Goods #Kobito-zukan

Matsuya Foods Collaborates with Kobito-zukan for a Special Campaign

Matsuya Foods, headquartered in Musashino, Tokyo, has kicked off an exciting campaign in collaboration with the popular children’s book series, Kobito-zukan. Celebrating its 20th anniversary, the beloved series has sold over 3.2 million copies since its debut. The campaign will run from May 12, 2026, to June 30, 2026, across various outlets including Matsuya, Matsu no Ya, and Sushi Matsu, marking an exciting opportunity for fans and families alike.

Campaign Overview

Duration:
May 12, 2026, 10:00 AM - June 30, 2026, 9:59 AM
(Note: For Sushi Matsu, the campaign runs from May 12, 2026, 11:00 AM until closing on June 29, 2026.)

Participating Stores:
The campaign is available at all Matsuya, Matsu no Ya, and Sushi Matsu locations. However, exclusion applies to Mai Curry Shokudo and certain Sushi Matsu branches, including Kamata, Omiya, Nishiogikubo, and Nerima, so check the specifics before heading out.

For this special promotion, customers who order designated menu items will receive a Kobito-themed original pouch as a gift. This handy pouch has a charming illustration style reminiscent of a field guide and is a must-have for any fan.

What’s on Offer?

When you purchase any of the selected meals, you’ll get one of the original Kobito pouches (with six unique designs) at random! Here’s the list of eligible menu items:

• - Matsuya Kids’ Gyudon Set
• - Matsuya Kids’ Curry Set
• - Matsu no Ya Kids’ Plate
• - Matsu no Ya Kids’ Pancake Plate
• - Sushi Matsu Kids’ Sushi Set
• - Sushi Matsu Advanced Kids’ Sushi Set with Choose Your Drink
• - Sushi Matsu Kids’ Sushi Bento

The distribution of pouches will continue until June 30, 2026, or until stocks last. Make sure to visit early, as these popular items are likely to go fast!

Bonus: Follow and Win!

The campaign is not just about pouches! Fans can also participate in a Follow & Repost Campaign on X (Twitter) for a chance to win exciting prizes! By following Matsuya’s official account and reposting selected posts, you could win:

• - A giant plush toy of Kakure Momojiri
• - 5,000 Matsuya points

Campaign Period: May 12, 2026, 10:00 AM - May 24, 2026, 11:59 PM
Follow the official account: @matsuya_foods

About Kobito-zukan

Kobito-zukan is a renowned children’s book series that has captured the hearts of many with its whimsical tales. Launched in 2006, the first book introduced readers to a world where the unusual creatures called Kobito could cause mysterious happenings—like the refrigerator making odd noises or toilet paper being folded into triangles for no apparent reason. With *444 distinctive Kobito characters vividly depicted across 13 titles, each story invites readers to listen closely and observe their surroundings. Who knows? You might be able to sense the presence of a Kobito near you!

This collaboration between Matsuya Foods and Kobito-zukan promises to be an exciting event for families, enhancing the dining experience with fun and creativity. Don’t miss your chance to collect your original pouch and possibly win amazing prizes while serving up delicious meals. Join the fun and explore the engaging world of Kobito-zukan*!

©Toshitaka Nabata