RubRub Introduces Bold Korean BBQ Flavors for Summer Grilling Season
RubRub Brings Exciting Flavors to Your Kitchen
With the summer grilling season rapidly approaching, RubRub is here to spice things up in the kitchen. This innovative brand is offering a fresh take on traditional Korean BBQ flavors, delivering a selection of its three signature products designed for home cooks: the Original (Sweet & Savory), Spicy (Hot & Bold), and Yuzu (Bright & Tangy). These products aim to capture the authentic taste of Korean BBQ while making the preparation process quick and simple.
What Makes RubRub Unique?
RubRub isn't just another spice blend. It redefines flavor by seasonings that work both as a spice and as a finishing sauce. Chef Michael Pyon, co-founder of RubRub, summarizes the concept perfectly: "You just coat your favorite protein or vegetable in our rubs, add a little oil, and grill, sear, or air fry. It caramelizes beautifully in just minutes!" Made from premium natural ingredients, these products are 100% vegan and shelf-stable, ensuring that they can easily integrate into any kitchen.
A Trend on the Rise
The rising popularity of Korean BBQ in the United States has been remarkable. Recent trends reveal that Korean BBQ is the most searched BBQ style online—450,000 monthly Google searches compared to only half that for "BBQ" as a general term. Furthermore, daily searches for “Korean BBQ Sauce” on platforms like Amazon exceed 1,500. As more people embrace this vibrant cuisine, RubRub provides an accessible gateway to explore those rich flavors at home.
Convenience and Quality
RubRub sets out to meet the needs of today’s home cooks who seek both big flavor and ease of use. This objective is evident through their commitment to quality taste and convenience. As Michael Pyon mentioned, "Our goal is for RubRub products to become a pantry staple for a new generation of home cooks. We cannot wait to see how people creatively incorporate them into their meals."
Collaboration with Croft Alley
In celebration of their exciting launch, RubRub has partnered with Croft Alley in Beverly Hills to introduce a unique dish: the Korean BBQ Breakfast Burrito. This fun fusion combines the savory-sweet elements of Korean BBQ with the beloved breakfast vibes of Croft Alley, offering a novel culinary experience that is sure to delight taste buds.
Availability and Future Plans
RubRub products are now available for purchase on their official website, RubRubBBQ.com, and on Amazon for $12.99. As the brand grows, they plan to release additional pantry essentials that will expand their product lineup.
For cooking enthusiasts searching for inspiration, RubRub also has a robust online presence where customers can find recipes, cooking tips, and more via their social media channels like @rubrubbbq on YouTube, TikTok, and Instagram.
Conclusion
Whether you’re hosting a backyard barbeque, meal-prepping for the week, or just looking to elevate your dinner table, RubRub provides the perfect solution. It’s not only about bringing Korean BBQ to your kitchen but also about making gourmet cooking accessible to everyone. Get ready to impress your guests with the robust, harmonious flavors that RubRub has to offer this summer grilling season!