#Japan #Hyogo #SNS #TREPRO

Hyogo’s Recruitment Bus Initiative

In an innovative effort to enhance recognition for its recruitment support services, Trepro Inc., based in Minato-ku, Tokyo, has launched a unique wrapped bus advertising campaign across Hyogo Prefecture. This initiative not only aims to broaden public awareness but also emphasizes the growing significance of social media in recruitment strategies.

The Background of the Wrapped Bus Campaign

The labor market has been experiencing notable challenges; companies face difficulty attracting applicants, particularly among younger demographics. The primary obstacles include the failure of job postings to stand out and effectively reach potential candidates. Companies are often unable to differentiate their job offerings, and many times, critical information prospective employees want is missing from recruitment pages.

As a response to this situation, Trepro Inc. has recognized the potential of social media platforms, particularly TikTok, in addressing these recruitment challenges. These platforms offer a fresh way to connect with talent, especially for demographics often overlooked by traditional job postings. Nonetheless, while social media serves as an essential tool, it has limitations in reaching those who are not yet aware of the employer’s brand.

To bridge this gap, Trepro initiated the wrapped bus advertisement project to spread the word about their services and to create new recruitment conduits across Hyogo. The wrapped buses, operating under the partnership with Shinki Bus Co., have already resulted in approximately 50 successful hires via TikTok, with about 20 applications being received monthly.

The Design of the Wrapped Bus

The design of the bus reflects the modern trends of recruitment, prominently displaying the slogan, "Companies that attract talent use social media!" This message is intended to encourage potential job seekers to consider social media as a viable option in their job search. With this project, Trepro aims to cement their presence in Hyogo as the go-to option for social media-driven recruitment solutions.

Future Developments

Trepro positions this campaign as the first step in blending outdoor advertising with social media engagement (known as OOH x SNS strategy). Future expansions will involve increasing the operational reach and number of buses, as well as utilizing coordinated social media posts and video content to enhance the visibility of job opportunities. Trepro is committed to supporting companies from developing connections with potential candidates to securing applications, ultimately strengthening their recruitment capabilities.

Bus Operation Details

• - Start Date: May 19, 2026
• - Operational Area: Major regions in Hyogo Prefecture (including Kobe, Nishinomiya, and Amagasaki)
• - Routes: Focused on critical commuting paths and daily living areas
• - Number of Buses: 1 (with plans for future expansion)
• - Duration of Display: Approximately six months

About Trepro Inc.

Trepro is a company specializing in various areas including TikTok management, advertising agency services, AI training, system development, and app creation for both iOS and Android platforms. The company's philosophy focuses on creating gratitude and excitement beyond mere thankfulness, aspiring to be an exceptional partner for all clients. Driven by a commitment to innovation and overcoming challenges, Trepro seeks to contribute to society through effective solutions and partnerships in the dynamic world of recruitment.