#Japan #Tokyo #Mapion Biz #ONE COMPATH #Nestlé Japan

Nestlé Japan and Mapion Biz: A New Era of Store Accessibility

In a significant move to enhance customer convenience, Nestlé Japan has adopted the Mapion Biz service, operated by ONE COMPATH, a part of the TOPPAN group. Known for its popular brands such as Nescafé and Kit Kat, Nestlé Japan aims to provide a seamless experience for customers searching for their favorite products at nearby stores. The newly implemented store locator service, referred to as the 'Buyable Store Map,' promises users the ability to effortlessly find locations selling Nestlé products anytime, anywhere.

The Driving Force Behind the Integration

Nestlé Japan, aligning with its mission of improving the quality of life through food products, has recognized the increasing demand for a reliable store locator. Customers have repeatedly reached out to the customer service center to inquire about the availability of products and where they can purchase them. Traditionally, these inquiries were addressed through phone or email during business hours, leading to a lack of accessibility for users seeking immediate information.

To address this gap, Nestlé Japan has identified the necessity for a round-the-clock system that allows consumers to search for nearby stores carrying their desired products. This vision culminated in the partnership with Mapion Biz, enabling consumers to access comprehensive product and store information more conveniently.

Key Features of the 'Buyable Store Map'

Nestlé's 'Buyable Store Map' provides an intuitive interface, allowing users to search for stores across Japan using various criteria, including address, station name, store name, or their current location. A robust filtering system enables customers to specify the products they wish to purchase, significantly enhancing the search experience.

Insights from Nestlé Japan

A representative from Nestlé Japan expressed enthusiasm about the new customer service tool, stating that the customer support center has consistently received queries regarding product availability. Previously, responses were based on delivery records to inform customers about nearby retailers. However, with the new service, customers will have the autonomy to locate essential information independently.

The expectation is that this self-service capability will significantly reinforce user convenience, leading to increased interactions with Nestlé products.

Understanding Mapion Biz

Mapion Biz initially launched in 2017 as a store locator service. It has undergone various enhancements, including a rebranding initiative in September 2024, when it became known as the 'Buyable Store Map.' By integrating store information with product shipment data, businesses can now effectively guide consumers to their closest stores using their own websites. This efficiency not only simplifies customer service operations but also opens avenues for promotional activities through social media channels and partnerships with services like Shufoo!, a digital flyer platform.

ONE COMPATH’s Vision

Founded in 1997, ONE COMPATH has established itself as a significant player in geographic solutions tailored for businesses. With a clientele exceeding 300 companies, this service is built on the foundation of the Mapion map search platform, which sees around 12 million users monthly. The Mapion Biz suite includes various services such as store locator, Google Business Profile integration, and map distribution APIs, ensuring comprehensive support for corporate clients.

To learn more about Mapion Biz, visit Mapion Biz Services.

Conclusion

The partnership between Nestlé Japan and Mapion Biz exemplifies an advancement in customer service, enabling shoppers to swiftly locate products they love in stores across Japan. This collaboration not only demonstrates Nestlé's commitment to enhancing consumer experiences but also reflects the broader trend in retail toward digital integration and accessibility.

For additional details about ONE COMPATH, check their official site at ONE COMPATH.