Hyundai Makes Car Shopping Easy with 'Add to Cart' Feature on Amazon Autos

Revolutionizing Car Buying: Hyundai on Amazon Autos

The automotive industry has long been known for its complexity and traditional buying methods. In a groundbreaking move, Hyundai has partnered with Amazon to simplify this process for car buyers across the U.S. With the launch of Amazon Autos, customers can now browse, order, and finance new Hyundai vehicles directly through the Amazon platform.

A Streamlined Vehicle Purchase Experience

Car buyers can explore a wide range of Hyundai models available at their local dealerships, making the shopping experience as simple as adding a book or gadget to your online cart. The process is user-friendly and includes several steps:
1. Browse Available Models: Customers can filter available Hyundai vehicles by make, model, trim, color, and features.
2. Trade-in Assessment: Users can receive an instant valuation for their current vehicle by answering a few questions and uploading photos. This streamlined approach allows for a smooth transition from old to new.
3. Financing Options: Whether opting for financing or a full cash payment, customers can easily manage their selections through the Amazon platform.
4. Schedule Pickup: After completing the checkout process, customers simple select a time to pick up their new vehicle from their chosen dealer.

One unique aspect of this collaboration is the transparency in pricing, which includes all taxes and fees upfront, eliminating any need for haggling. What you see at checkout is what you pay.

First of Its Kind Partnership

Hyundai is the sole automobile brand available on Amazon Autos, marking a significant achievement for both companies. José Muñoz, President and CEO of Hyundai Motor Company, expressed excitement over this pioneering partnership. He noted, “We are thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos.”

This initiative not only enhances Hyundai’s visibility but also opens doors for more accessible vehicle purchases tailored to customer convenience.

Marketing Campaign to Promote the New Service

To celebrate this launch, Hyundai has rolled out an extensive marketing campaign. This campaign features television and digital video advertisements that spotlight the ease of purchasing a vehicle through Amazon. The whimsical ads include scenes from Amazon fulfillment centers, combining everyday products with the anticipation of a new Hyundai, emphasizing the notion of just