LEPAS Offers a Unique Perspective on Premium Customer Values in the Automotive Industry

LEPAS: Redefining Premium Value in Automotive Industry

In a time when the automotive sector is reevaluating what premium customers truly desire, LEPAS, a brand under Chery Auto focused on new energy vehicles (NEV), has emerged with a compelling vision. The company's perspective is rooted in the belief that premium quality should not be limited to special occasions, but should be experienced daily. This notion of daily luxury encompasses a serene cabin experience, the delight of thoughtful design, and a vehicle that seamlessly integrates with one's lifestyle. LEPAS refers to this concept as "elegant mobility," which is the cornerstone of its product philosophy.

Three Pillars of the LEPAS Brand

LEPAS operates on three foundational pillars that inform its approach to vehicle design and technology.

1. Leopard Aesthetics: This design philosophy draws inspiration from the elegance and agility of a leopard, creating a distinctive aesthetic language that resonates with consumers seeking sophistication and style.

2. Elegant Technology: Built on the LEX platform, LEPAS aims to deliver intuitive cockpit controls and advanced safety technologies, allowing the user to engage effortlessly with their vehicle’s features.

3. Exquisite Space: Focused on meticulous spatial arrangements, comfortable materials, acoustic comfort, and everyday practicality, LEPAS vehicles are designed to create a peaceful atmosphere, enhancing the user's driving experience.

The LEPAS L6: A Testament to Premium Design

The LEPAS L6 is the embodiment of these principles, having garnered recognition at the 2026 Torino Automotive Design Award (TADA) for Best Interior Design in the Urban Vehicle category. At the event, held in Turin, Italy on September 11, 2026, the jury praised the L6's spacious and refined cabin, its choice of premium materials, flexible storage solutions, and the seamless integration of technology throughout the interior. The vehicle features a flat rear floor, wing-shaped seating arrangement, and optimized noise, vibration, and harshness (NVH) performance, all designed to support a calming ambiance within the cabin.

Launched in Thailand, the LEPAS L6's specifications and availability vary across different markets, as the brand aims to cater to diverse consumer needs. LEPAS firmly believes that customers should have the freedom to choose the powertrain that suits their lifestyle. To this end, the brand's portfolio encompasses various powertrain technologies to address market demands, with NEV models already introduced in regions like Thailand and Indonesia, as pre-sales commence in select European markets.

Additionally, Chery Group’s iCAUR brand is preparing to enter several European markets, expanding LEPAS's presence in the competitive automotive landscape.

Upcoming Initiatives

In October, LEPAS is set to host the Global Week of Elegant Lifestyle themed "TOGETHER ON THE ROAD TO ELEGANCE" during an international summit for Chery users. This event will gather users, partners, and guests from various industries to explore how elegance can shape everyday mobility and impact lifestyle choices.

LEPAS not only dreams of redefining what it means to enjoy premium luxury in everyday life, but actively manifests this vision through innovative vehicle design, experiential events, and a commitment to enriching the user experience. As the automotive industry continues to evolve, LEPAS is poised to lead the way in blending elegance with functionality, ensuring its vehicles resonate with the desires of premium customers across the globe.