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STYLE Corporation's First AWARD Ceremony: Celebrating Growth and Culture

On March 29, 2025, STYLE Corporation, headquartered in Minato, Tokyo, held its very first AWARD ceremony alongside an employee admission ceremony at the prestigious Grand Hyatt Tokyo. Under the leadership of CEO Ryota Tamura, this momentous event aimed to enhance corporate culture and boost employee engagement by bringing together new graduates, existing employees, representatives from franchise partners, and esteemed guests.

This article will provide an overview of the AWARD ceremony, detailing its significance, structure, and future aspirations.

The Background of the AWARD Ceremony

In recent years, elevating employee engagement and motivation has become crucial for a company’s growth. With the digital transformation and advancements in AI, relying solely on technology and efficiency is no longer sufficient to maintain competitive advantage. Thus, fostering corporate culture and individual enthusiasm is essential for sustainable growth.

STYLE Corporation prioritizes the ongoing development of its employees, striving to create an environment where everyone can continuously thrive. The AWARD ceremony serves as a pivotal event within this commitment, allowing employees to reflect on their achievements and understand how their contributions align with the company's vision. By acknowledging their accomplishments, employees’ motivation is enhanced, deepening engagement with the organization.

Additionally, honoring high-performing individuals fosters a culture where collective aspirations are shared, further propelling growth. We are confident that bolstering employee development and engagement will form a strong foundation for our company’s sustainable progress.

The Simultaneous Admission and AWARD Ceremony

Both the admission ceremony and the AWARD ceremony were new initiatives for STYLE Corporation. The decision to hold them concurrently was made to cultivate corporate culture while enhancing engagement through mutual reinforcement. The event gathered new and existing employees, franchise representatives, and VIPs, creating an atmosphere of positive influence.

In the future, STYLE will continue to host these ceremonies to strengthen organizational cohesion, nurture corporate culture, and cultivate an environment where every employee can excel. This approach aims to improve service quality for customers and society.

Highlights from the AWARD Ceremony

During this prestigious event, AWARD recognized ten employees across seven categories for their exceptional contributions. Winners were selected based on their alignment with corporate values, degree of growth, and their influence both within the company and the external community.

1. Best Sales Award - Recognizing an individual who not only excelled in sales but also fostered long-term relationships with customers through enhanced repeat patronage.

2. Best New Employee Award - Awarded to a new employee who displayed outstanding performance from the outset.

3. Most Loved by Peers Award - This accolade, determined by a vote from all employees, seeks to identify individuals embodying the corporate philosophy of being a company loved by everyone.

4. Challenge Award and Growth Rate Award - Designed to honor those who consistently pursue personal growth and overcome challenges, particularly highlighting perseverance in the face of adversity.

5. Special Growth Rate Award - Given to an employee who continuously grows and earns the admiration of peers.

6. STYLE’s Annual Grand Prize - Recognized the head of the Kansai sales department for achieving remarkable growth, increasing the number of monthly store openings from four to forty in just one year. This honor emphasizes the importance of teamwork, reflecting the company’s commitment to collective achievement.

The entire ceremony vividly illustrated the culture of mutual recognition that pervades STYLE Corporation. The uplifting atmosphere was palpable, with both award winners and colleagues buzzing with motivation for future achievements.

Future Aspirations

STYLE Corporation is committed to continuing the AWARD initiative as part of its corporate culture. This constitutes a shared goal for all employees and will enhance overall engagement, solidifying the organization’s strength.

Moreover, through these activities, we aim to contribute to all stakeholders and continue evolving as a company that delivers superior service.

About STYLE Corporation

Founded in March 2021, STYLE Corporation operates the event-based buy-back service, BRAND COMMUNICATIONS. Specializing in temporary sales at supermarkets and shopping centers, STYLE has seen remarkable growth, achieving impressive revenue increases every year, demonstrating the effectiveness of its innovative approach.

Through initiatives like the AWARD ceremony, STYLE reinforces its commitment to both employee engagement and the delivery of quality services to its customers.