Grocery TV Expands Its Presence in ShopRite Stores Throughout New York and New Jersey

Grocery TV Expands Its Presence in ShopRite Stores

Grocery TV, the market leader in in-store retail media solutions, has recently made headlines with its announcement of expanding its partnership with Wakefern Food Corp. This collaboration will bring Grocery TV's innovative in-store media network to an additional 31 ShopRite locations within New York and New Jersey.

Since its inception, Grocery TV has positioned itself as a pivotal player in retail media, leveraging strategically placed screens to inform and engage shoppers effectively. The screens are typically situated at high-traffic areas including store entrances, pharmacy counters, and checkout lanes, ensuring maximum visibility to customers as they navigate the store. With engaging content that includes the latest sales, promotions, and essential store updates, Grocery TV enhances the shopping experience while allowing brands to connect with interested consumers.

This expanded partnership signifies an important milestone, as Grocery TV has now ingrained its presence in over 6,500 stores nationwide. Wakefern Food Corp., renowned for being the largest supermarket cooperative in the United States, began its partnership with Grocery TV back in 2021. With this latest expansion, the number of ShopRite stores utilizing Grocery TV's services has surged to over 230, showcasing a robust growth trajectory built on proven results and mutual benefits.

Darren Caudill, Chief Sales Officer of Wakefern, expressed enthusiasm regarding the expansion, stating, "Many of Wakefern's member families who operate ShopRite stores are currently utilizing Grocery TV's platform, so we are excited about the expansion as more of our stores in New York and New Jersey come on board. By customizing screen placement to fit each store's unique layout and traffic patterns, we can deliver a variety of important information to customers from ShopRite and national brands."

In response, Neil Murphy, Senior Vice President of Retail Partnerships at Grocery TV, shared his excitement about the collaboration's growth. He emphasized that this development is a testament to the effectiveness of thoughtfully implemented in-store media strategies. "We've worked with ShopRite since the early days, refining the platform and our approach to uphold the shopper experience while driving incremental advertising revenue," he added.

Grocery TV's method stands out for its ability to reach an impressive audience, connecting with approximately 95 million unique shoppers at the precise moment they are making purchase decisions. This approach not only benefits the brands that advertise but also enhances the overall shopping experience by providing relevant and timely information to customers.

Beyond its core operations, Grocery TV's platform is designed to streamline the complexities associated with managing an in-store media network. This allows grocery retailers to maintain their focus on what they do best—providing exceptional service to their customers.

In conclusion, Grocery TV's expansion into more ShopRite stores across New York and New Jersey heralds a new era for in-store retail media. With over 120 retail partners across the country, the platform is quickly solidifying its status as a key resource for modernizing retail environments and enriching shopping experiences. To discover more about Grocery TV and its innovative solutions, interested parties are encouraged to visit Grocery TV's official website.

About Grocery TV

Grocery TV is an industry-leading platform specializing in in-store retail media. It partners with over 120 retailers to transform their stores while driving additional revenue and enhancing customer engagement. Reaching one in four Americans across a vast network of grocery stores, Grocery TV is at the forefront of connecting brands with shoppers at the point of purchase.

About ShopRite

ShopRite is a registered trademark of Wakefern Food Corp., a cooperative owned by retailers. With nearly 280 supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware, and Maryland, ShopRite is dedicated to providing quality services and products to millions of customers each week, further supported by its commitment to fighting hunger in local communities through charitable initiatives.