#United States #Vilore Foods #La Costeña #Jumex #New York City, San Antonio

Celebrating Día de Muertos: Vilore Foods' Grand Events in New York City and San Antonio

This October, Vilore Foods, a well-known entity in the distribution of Hispanic food and beverage products, orchestrated remarkable celebrations in both New York City and San Antonio to honor Día de Muertos. This vibrant initiative was not just a series of events, but a heartfelt homage to Mexican traditions, cultural pride, and communal bonding.

Edgar R. Vargas, the Director of Growth and Brand Development at Vilore Foods, remarked, "Día de Muertos holds a special place in Hispanic culture and is a moment to celebrate those who came before us. Our goal was to share Hispanic traditions with a wider audience through these activations, which were more than just events but meaningful connections with our community."

New York City: A Night to Remember in Times Square

On October 20, the iconic Times Square in New York became a vibrant hub of celebration with the rich colors, sounds, and tastes associated with Día de Muertos. The evening commenced with an enchanting parade featuring Catrinas, participants dressed as iconic skeletal figures symbolic of the holiday, accompanied by oversized puppets and dancers that transformed the square into a lively scene of cultural expression.

Attendees had the chance to partake in festivities by visiting a free Catrina makeup station, which allowed them to become colorful embodiments of this treasured tradition. Additionally, visitors could sample the special edition Día de Muertos drinks from Jumex, with flavors like Mango, Peach, Guava, and Strawberry-Banana, all presented in beautifully designed cans. These limited-edition drinks are currently available at Walmart and various convenience stores nationwide.

The festivities reached their zenith with a branded digital altar set up by La Costeña, where attendees could pay homage to their departed loved ones. Both brands enhanced the celebratory atmosphere by featuring their logos on a digital billboard, illuminating the iconic skyline of Times Square.

San Antonio: The Heart of The Celebration

Following the successful activation in New York, the celebrations moved to San Antonio, which hosted Muertos Fest, one of Texas's largest Día de Muertos festivals, from October 25-26. In this vibrant setting, La Costeña unveiled a large digital altar adorned with striking Día de Muertos artwork, providing a reflective space for the thousands of attendees to honor their loved ones who have passed.

Simultaneously, Jumex drew in visitors with an oversized Catrina photobooth, creating memorable experiences for everyone present. Festival-goers enjoyed sampling products from both brands, experiencing the authentic flavors that have turned La Costeña and Jumex into beloved household names over generations.

A Legacy of Connection and Culture

Vilore Foods has earned its stature as a trusted partner in the global food market since 1982, specializing in the import and distribution of culturally enriched consumer products. Headquartered in San Antonio, TX, Vilore represents a diverse portfolio that includes esteemed Hispanic brands such as La Costeña and Jumex, while simultaneously serving as a strategic distribution partner for various global names.

With decades of experience, Vilore Foods has built an extensive national distribution network and strong retail alliances, redefining how Hispanic heritage brands reach today’s diverse and multicultural consumers. The company's commitment to facilitating partnerships and ensuring timely delivery and quality service underscores its role in bringing Hispanic heritage to the contemporary market effectively.

To explore more about Vilore Foods and its array of brands, including La Costeña and Jumex, please visit Vilore Foods.

About Jumex

Founded in 1961, Jumex has been delighting consumers worldwide with its signature juices and nectars, known for quality and tradition. With an iconic blue can, Jumex is recognized as a beloved product that connects various cultures through its authentic flavors.

About La Costeña

La Costeña has a rich history that dates back to 1923, making it a renowned name in the Mexican food industry. Known for its commitment to quality and innovation, the brand continues to flourish while honoring its heritage.