FRAMA Showcases Captivating Fragrance Collection at Isetan Shinjuku

From July 22 to July 28, 2026, FRAMA, the acclaimed Copenhagen-based design brand, will be showcasing its remarkable fragrance collection at the Isetan Shinjuku Men's Store. This event, titled “Summer Fragrance Market curated by ISETAN MEN’S,” provides an opportunity for fragrance enthusiasts to experience unique scents that are artfully crafted to evoke new perspectives on daily life through skincare and fragrance.

A Taste of FRAMA's Signature Scents

At the Summer Fragrance Market, six signature fragrances from FRAMA will be available for attendees to explore.

1. Painted Desert Eau de Parfum (50ml - ¥19,800 incl. tax)
This scent evokes the whispers of an ancient desert landscape, featuring a harmonious blend of sage, frankincense, cedar, and sandalwood. The fragrance reflects the convergence of sun-baked earth and cool breezes, imparting a refreshing radiance that captivates the senses.

- Keynotes: Sage, Frankincense, Cedar, Sandalwood
- Aroma Profile: Earthy, Dewy, Bright, Spicy

2. St. Pauls Eau de Parfum (50ml - ¥19,800 incl. tax)
Inspired by the historic St. Pauls Apotek in Copenhagen, this scent is a part of FRAMA's apothecary collection. It features a spicy and herbal fragrance profile, incorporating lemongrass, coriander, Mysore sandalwood, and cedarwood, linking the past to the present.

- Keynotes: Lemongrass, Coriander, Mysore Sandalwood, Cedarwood
- Aroma Profile: Herbal, Spicy, Woody

3. 1917 Eau de Parfum (50ml - ¥19,800 incl. tax)
A collaboration with Kunsthal Aarhus, established in 1917, this fragrance provides a modern interpretation of the classic Chypre scent, marrying bergamot, lilac, oakmoss, and patchouli in a beautiful, compelling way.

- Keynotes: Bergamot, Lilac, Oakmoss, Patchouli
- Aroma Profile: Floral, Green, Earthy

4. Beratan Eau de Parfum (50ml - ¥19,800 incl. tax)
Conceived during a stay in Bali, this scent offers a rich, mysterious bouquet that evokes the enchanting warmth of tropical locales. Distinctive notes of orange, carnation, cinnamon, and sandalwood blend to create an enticing smell.

- Keynotes: Orange, Carnation, Cinnamon, Sandalwood
- Aroma Profile: Spicy, Floral, Woody

5. Deep Forest Eau de Parfum (50ml - ¥19,800 incl. tax)
This fragrance highlights the organic aromas of Korea's red clay and deep forests, fusing notes of orange, white rose, cedarwood, and patchouli into a lush, grounding scent.

- Keynotes: Orange, White Rose, Cedarwood, Patchouli
- Aroma Profile: Floral, Green, Woody

6. Komorebi Eau de Parfum (50ml - ¥19,800 incl. tax)
Inspired by the Japanese concept of sunlight filtering through leaves, this delicate fragrance features a captivating blend of citrus and floral notes, including yuzu, kinmokusei (sweet osmanthus), jasmine, and hinoki (Japanese cypress).

- Keynotes: Yuzu, Kinmokusei, Jasmine, Hinoki
- Aroma Profile: Citrus, Floral, Woody

These exquisite fragrances can be tested first-hand during the event, making it a must-visit for fragrance lovers in Tokyo.

About FRAMA

FRAMA was established in Copenhagen in 2011 with a mission to enrich daily living through sensory design. Drawing from nature and nurtured by a collaborative approach, the brand offers a wide range of products, including furniture, lighting, textiles, and apothecary items that adhere to their unified aesthetic. Excitingly, FRAMA will open its first international store in Tokyo by September 2025.

Event Details

Isetan Shinjuku Men's Promotion

- Dates: July 22, 2026 - July 28, 2026
- Hours: 10:00 AM - 8:00 PM
- Location: Isetan Shinjuku Men's Store, 1st Floor
- Address: 3-14-1 Shinjuku, Shinjuku Ward, Tokyo 160-0022
- Website: Isetan Shinjuku

Don’t miss this exclusive chance to experience the artistry of FRAMA’s fragrances at Isetan! For more information, visit their official online store at FRAMA Japan or follow them on Instagram at @framajpn.