#USA #New York #J Balvin #Jameson Whiskey #KidSuper

Jameson’s Vibrant Campaign with J Balvin and KidSuper

In an exciting new initiative, Jameson Irish Whiskey, recognized as the world's leading Irish whiskey and the Official Whiskey of Major League Soccer (MLS), has launched a compelling campaign titled “It's What You Bring”. This initiative aims to honor fans of soccer and their unique contributions to the sport, merging elements of music, fashion, and community events.

Bringing Fans Together

Launched on May 6, 2026, the “It's What You Bring” campaign is poised to resonate throughout the MLS season and the forthcoming global soccer tournament. The campaign finds its essence in the energetic atmospheres of match days, where stadiums come alive with chants and traditions that embody soccer culture. Jameson seeks to transcend the limits of the pitch, celebrating soccer in all its manifestations, from casual neighborhood games to after-match gatherings that stretch into the night.

Central to this vibrant campaign is global music superstar J Balvin. A notable figure in the music industry, Balvin reflects on the shared creativity fostered by soccer and music, stating, “Music and soccer have always been great creative catalysts for me—especially the way they instantly connect people everywhere.” He emphasizes that his collaboration with Jameson perfectly aligns with his desire to unify people through his music.

Stylish Fan Engagement

Adding a distinctive touch to the campaign, Jameson has partnered with KidSuper, a renowned brand known for its unique streetwear aesthetic. Designed by Colm Dillane, the founder of KidSuper, the capsule collection includes nine standout pieces—a classic tracksuit, soccer jerseys, caps, hoodies, and t-shirts. The designs embody a fusion of Jameson’s rich heritage and New York City's vibrant energy, celebrating the artistic expression of soccer fans.

Dillane expressed his enthusiasm about being part of this campaign, revealing, “Being part of this campaign means so much to me as it connects me more closely to the sport, which inspires a large part of my creative focus.” The collection, combining different textiles and bold designs, pays tribute to the Irish roots of both Dillane and Jameson.

Limited Edition Bottles and Fan Activities

As Jameson marks its second year as the Official Whiskey of MLS, it is also introducing a limited edition range of bottles representing various MLS teams, including Chicago Fire FC, LA Galaxy, and New York City FC. Each bottle design reflects the clubs' distinctive colors and crests, allowing fans to showcase their team pride. This initiative aims to enhance the fan experience, especially on match days, with refreshing cocktail suggestions featuring Jameson whiskey.

Moreover, inside these limited-edition bottles is a QR code linking fans to the Jameson® Irish Whiskey Goal-Den Ticket Soccer Sweepstake, offering them a chance to win exciting prizes, including a trip for two to the MLS All-Star Game in Charlotte, North Carolina.

Throughout the MLS season, Jameson will also be hosting official watch parties in collaboration with its MLS partner clubs. These events will allow fans to immerse themselves in the action while enjoying Jameson tastings, complete with exclusive giveaways. Communities across key markets, such as Chicago, Houston, LA, New York City, and Orlando, will have opportunities to participate, bringing fans closer to the excitement of the games.

Celebrating Global Soccer Culture

Colin Kavanagh, the North American CMO of Pernod Ricard, emphasized the significance of these collaborations, stating, “There's no better testament to the strength of our partnerships with J Balvin, Colm Dillane, and MLS than our campaign 'It's What You Bring.' As global soccer continues to gain popularity and influence in music, fashion, and community, Jameson is proud to launch this campaign, celebrating fans who infuse the game with unmatched energy and undeniable passion.”

The campaign aligns perfectly with Jameson's mission to connect with communities nationwide and celebrate the soccer culture ahead of the upcoming world tournament. Fans are encouraged to explore the Jameson Soccer Hub for more about the campaign, the KidSuper capsule collection, and details on the limited-edition bottles.

Jameson’s commitment to unity through its partnerships and initiatives reflects its enduring legacy in bringing people together. As soccer evolves, so does Jameson’s role in fostering connections that extend far beyond the match day excitement.

For more updates or to partake in this vibrant cultural celebration, make sure to check out Jameson’s official page and follow them on social media.