Advanced Turf Solutions Transforms Sales and Customer Engagement Through New Ecommerce Platforms

Advanced Turf Solutions (ATS), a well-established distributor in the green industry, is set to transform its sales and customer experience with the introduction of state-of-the-art B2B and D2C ecommerce solutions. In collaboration with its long-standing partner, Studio Science, ATS is leveraging the Salesforce Commerce Cloud to expand its reach and improve accessibility for customers looking for green products.

Expanding Reach and Improving Flexibility

With the implementation of these new ecommerce platforms, ATS aims to enhance customer engagement by providing improved access to its offerings. This strategic move allows ATS to sell nationwide and connect with a broader audience than ever before. Tracie Pruden, the CIO at ATS, commented on the launch, stating, "At ATS, we're committed to delivering the best possible experience for our customers. These new tools allow us to serve them in a faster, more flexible way."

The new platforms are designed to meet the evolving needs of customers who seek a seamless buying experience.

Introduction of ATS Connect

Alongside the ecommerce sites, ATS has rolled out a self-service portal dubbed ATS Connect on the Salesforce Experience Cloud. This portal empowers customers by granting them easy access to their order histories, the ability to update profiles, and answers to frequently asked questions. Notably, the platform is integrated into ATS's revamped order management system, which centralizes customer data and streamlines operations, ensuring a cohesive experience for customers and employees alike.

By centralizing customer data, ATS equips its employees with enhanced visibility across all inventory and fulfillment processes. This helps in significantly improving efficiency and responsiveness, which are crucial in today's fast-paced marketplace.

Meeting Customer Expectations

The shift to advanced ecommerce solutions aligns with current B2B buyer expectations, which increasingly mirror B2C-level experiences. As Chris Crombie, Chief Growth Officer at Studio Science, remarked, "Today's B2B buyers expect B2C-level experiences, with easy, digital-first engagements from the brands they choose." ATS is keenly aware of these expectations and aims to provide a streamlined digital experience to their customers.

Future Enhancements with AI

As part of an ongoing commitment to innovation, ATS and Studio Science will soon implement Salesforce's Agentforce. This AI-powered tool is designed to enhance the capabilities of ATS’s inside sales team, providing them with rapid access to crucial product information. This addition is anticipated to facilitate quicker response times and more personalized customer interactions, further enriching the overall customer journey.

About Advanced Turf Solutions

Advanced Turf Solutions serves a diverse clientele in the green industry, providing everything from fertilizers to ice melt products. With 26 locations across several states, including Illinois, Indiana, and Texas, the company is poised to cater to various markets including golf courses, lawn care services, and sports fields.

ATS’s mission to enhance customer experience through technology and innovation illustrates its dedication to the industry's growth and adaptability. With this transformative step into ecommerce, ATS is well-positioned to meet the future demands of customers while maintaining a commitment to quality service.

About Studio Science

Studio Science operates at the intersection of customer experience and technology, guiding brands to create meaningful interactions. By combining human-centered design with cutting-edge technology, Studio Science strives to help companies activate their true potential. Their collaboration with ATS exemplifies this mission, aiming to create more impactful commerce and customer relationships.

In summary, the launch of these new ecommerce platforms signifies a major advancement for Advanced Turf Solutions. Not only is it poised to enhance its operational footprint, but it also represents a pivotal shift towards more customer-centric practices in the green industry. As the demands of consumers evolve, companies like ATS are proving they can meet these challenges head-on.