Sandra Abdallah Takes the Helm as CEO of ONYX Professional, Ushering in a New Era

ONYX Professional Welcomes Sandra Abdallah as New CEO

On February 11, 2025, ONYX Professional®, a prominent name in the beauty industry, proudly announced Sandra Abdallah as their new Chief Executive Officer (CEO). This appointment marks a significant transition for ONYX, as Abdallah becomes the first CEO following the legacy of its founder, Marsha Martin, who established the brand in 1990.

ONYX Professional has earned its place in the beauty market with a storied history and a portfolio of beloved products like its renowned nail polish removers, Hard As Hoof® Nail Strengthening Cream, and Cracked Heel Stick. With a commitment to delivering accessible and effective beauty solutions, ONYX has built a strong reputation in the realms of nail care, foot care, and bath products.

Sandra Abdallah joins ONYX with over 20 years of extensive experience in leading and transforming well-known brands. She possesses a proven track record of implementing consumer-focused strategies and driving brand evolution. Before her appointment at ONYX, Abdallah served as the CEO of MAM Baby North America, where she led a comprehensive brand refresh that yielded impressive double-digit growth and positioned MAM Baby as a market leader in its category. Her previous experience includes serving as the General Manager of the Bath and Beauty Division at Centric Brands and holding various leadership roles at L'Oréal Consumer Products for over 14 years.

Expressing her excitement about the new role, Abdallah stated, "I am thrilled to be joining ONYX Professional, a brand known for innovation and quality, and a true leader in self-care. Together with the team, we will lead ONYX into a new era of growth, with a keen focus on our evolving consumer needs."

A Vision for Growth

As ONYX Professional embarks on this new chapter under Abdallah's leadership, the beauty brand aims to enhance its product offerings by prioritizing formula excellence and innovative design. The brand ethos, encapsulated by the slogan 'Putting the fun in function,' highlights their commitment to combining enjoyable user experiences with high-performance results.

Abdallah's vision aligns perfectly with ONYX's mission to use good-for-you ingredients in its products that deliver genuine benefits at affordable prices. ONYX Professional ensures that their formulas are paraben-free, phthalate-free, and cruelty-free, focusing equally on what is not included in their products as what is.

Looking Ahead

With a rich history and a bright future, ONYX Professional is excited to chart its path forward with Sandra Abdallah at the helm. Her appointment is not just a change of leadership; it signifies an aspiration to redefine beauty standards in an ever-evolving market. As the beauty landscape shifts, ONYX is well-positioned to adapt and grow, ensuring that their consumers receive the most innovative and effective beauty solutions available.

For more information about ONYX Professional and its extensive product range, visit onyxbrands.com.

Conclusion

Sandra Abdallah's selection as ONYX's CEO heralds a promising new era for the company. Anchored by a commitment to quality and consumer satisfaction, under her leadership, ONYX is set to embrace bold innovations while continuing to resonate with its customer base. The beauty community eagerly anticipates the strategic initiatives Abdallah will implement as the brand propels forward in the competitive beauty market.