Coloria Home Launch
2026-01-29 03:44:11

Coloria Home: Exciting Offline Launch Start in Loft Stores Nationwide

Coloria Home: A New Chapter Begins



High Link's lifestyle brand, Coloria Home, is making waves with its first-ever offline launch, set to begin in early February 2026 across 68 Loft stores nationwide. This exciting development marks a significant step for the brand, which previously relied solely on online sales to reach its customers.

Launched in January 2025, Coloria Home quickly became popular based on extensive fragrance data and reviews, leading to the creation of highly demanded scents. This strategic approach to product development allowed customers to easily choose fragrances online without the risk of disappointment. However, the brand has listened to feedback from consumers expressing a desire to experience these scents in person before making a decision. By offering tangible interactions at Loft stores, Coloria Home aims to enhance the shopping experience.

Loft is known for attracting customers with a keen appreciation for lifestyle products, making it the perfect venue for this offline expansion. Customers will have the opportunity to engage their senses directly, selecting their favorite fragrances with confidence.

A Diverse Fragrance Line-up


Starting from the launch date, Coloria Home will offer eight different fragrance diffusers, including popular choices like:
1. White Tea - The number one favorite among customers, this tea-based scent emanates a gentle and warm aroma, perfect for relaxing environments like airport lounges and high-end apartments.
2. Soap - With its clean, soap-like fragrance, it captures the freshness reminiscent of freshly laundered linens, appealing to both men and women.
3. Cassis Leaf - A sophisticated blend of fruity and green notes, it’s designed to invigorate your mornings and is favored in luxury settings such as model apartments and airport lounges.
4. Woody - This scent brings a sense of calm and stability, featuring beautifully balanced hinoki wood notes, praised for its aroma and natural ingredients.

Note: The availability of these products may vary by store.

Introducing Coloria Home


Coloria Home is part of a larger fragrance platform called Coloria, which boasts over 850,000 users as of December 2025. The brand operates under the mission of 'Coloring the World with Fragrance,' offering products that elevate daily life through carefully crafted scents. Utilizing user sensory data for fragrance developments, Coloria Home aims to enrich living spaces with beauty and relaxation.

Their offerings also include the subscription service Coloria, a magazine dedicated to fragrance, and business solutions for fragrance brands, making it a comprehensive platform for fragrance enthusiasts.

As they launch their offline sales, Coloria Home remains committed to enhancing the overall fragrance experience by combining the advantages of both online and offline environments. Their goal is to ensure that everyone can discover, enjoy, and incorporate delightful scents into their daily lives.

To explore more about Coloria Home or shop their products, visit their official website at Coloria Home.

Company details:
  • - Company Name: High Link Co., Ltd.
  • - CEO: Masahiro Namiki
  • - Head Office: 1-18-9 Nishi-Gotanda, Shinagawa-ku, Tokyo
  • - Established: June 2017
  • - Corporate Website: High Link
  • - Coloria Site: Coloria

With this exciting launch, Coloria Home is sure to further strengthen its presence in the lifestyle market and engage more fragrance lovers across Japan.


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Topics Consumer Products & Retail)

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