#Japan #Tokyo #Ureru #Douyin #Belta

Introducing a Historic Partnership for Japanese Brands in China

The Ureru Network Advertising Group, known for its innovative marketing solutions, has officially partnered with Belta Co., Ltd. to leverage the booming live commerce market on Douyin, the Chinese version of TikTok. This collaboration signifies the first contract of its kind for a Japanese company and is set to revolutionize how Japanese brands engage with the rapidly expanding Chinese consumer base.

The Douyin Live Commerce Market

Douyin is projected to reach an astounding market size of approximately 98 trillion yen by 2025, making it one of the largest e-commerce platforms globally. This platform boasts over 1.4 billion users who actively participate in live streaming shopping, creating a unique opportunity for brands to connect with consumers in real-time. Ureru's strategic entry into this market aims to capitalize on the brand trust associated with Japanese products, particularly within the maternity and health care sectors.

The Focus on Belta's Folic Acid Series

As part of this venture, Ureru will showcase Belta's popular folic acid supplement series, which has already gained recognition among approximately 1.5 million users. By combining Ureru's proven sales techniques and Belta's strong brand reputation, the collaboration offers a compelling solution for the health-conscious demographic in China, particularly mothers and expectant mothers.

Belta Co., Ltd.: A Leader in Femtech

Founded on the mission to address women's health challenges, Belta has established itself as a reputable brand offering solutions for various life stages, including preconception, pregnancy, and menopause. The Belta folic acid series stands out for its commitment to nutritional balance, containing essential ingredients tailored to the needs of pregnant women in accordance with Japan's health guidelines. With a production process that emphasizes quality control, Belta's products will resonate well with health-conscious Chinese consumers.

Capitalizing on a Growing Market

The maternity market in China is witnessing an average annual growth rate exceeding 12%. The health and nutritional supplement market, itself, is expected to reach around 5.2 trillion yen by 2024. With Japanese brands still holding significant trust among consumers for their quality and safety, the partnership between Ureru and Belta aligns perfectly with consumer expectations in this demographic.

Innovative Strategies for Success

Ureru is set to deploy comprehensive marketing strategies to maximize engagement and sales during live streams. These include designing maximized purchase prompts during live sessions, leveraging KOLs (Key Opinion Leaders) primarily among mothers, and establishing customer relationship management flows to ensure repeat purchases. By doing so, Ureru aims to create a successful cross-border D2C (Direct-to-Consumer) model for the Belta brand.

Strategic Significance of This Initiative

This project marks a significant turning point for the Ureru Network Advertising Group as it ventures into the femtech sector after establishing successful models in various industries, including cosmetics and nutritional products. Not only does it pave the way for expanding their portfolio, but it also taps into new consumer segments, specifically new mothers, thereby offering enough room for continued growth.

A Bright Future Ahead

As this initiative unfolds, Ureru plans to further expand its cross-border live commerce operations for various maternal and child-centered Japanese brands. The collaboration with Belta is just the beginning of what can significantly enhance the visibility of Japanese healthcare brands in China.

Finally, the time has come for Japanese D2C brands to showcase their true value in the world's largest market. Ureru and Belta together herald the dawn of a new era in maternal and childcare product delivery, capturing the essence of supporting mothers and children in their health journeys.