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Cengage Group Strengthens Science Education with Visible Body Acquisition

In a move to elevate its science education portfolio, Cengage Group, a prominent global edtech company, has acquired Visible Body, a leader in interactive, 3D modeling for science learning. This acquisition, announced on January 13, 2025, is set to transform how students engage with complex scientific concepts through cutting-edge visualizations and interactivity.

Cengage Group has made it clear that its mission revolves around preparing learners for successful careers by equipping them with the necessary skills and competencies. Michael Hansen, CEO of Cengage Group, emphasized that the acquisition of Visible Body enhances their offerings by promoting more hands-on, interactive learning experiences. He remarked on the importance of understanding the human body, particularly for those entering science and medical fields, and the potential for Visible Body's resources to deepen students' engagement with the material.

Visible Body specializes in delivering anatomically accurate 3D representations of the human body, designed by experts in biomedical illustration. Their expansive library boasts over 24,000 visual assets available in multiple languages, including innovative elements such as animations, simulations, and formative assessments. This content is utilized by more than 1,000 educational institutions, enabling them to enrich their science curriculums significantly. With the integration of augmented and mixed reality, Visible Body makes learning more accessible, allowing students to explore intricate biological processes in an immersive environment.

The co-founders of Visible Body, Andrew and Matthew Bowditch, expressed their excitement about joining Cengage Group, highlighting a shared vision for creating engaging and impactful learning experiences. The Bowditch brothers noted that their models are designed to align with curricular goals, resulting in faster content mastery for students. By combining forces with Cengage Group, they aim to extend their reach and influence in education markets, leveraging Cengage’s vast resources and expertise.

As part of the integration strategy, Visible Body’s 3D anatomical models and educational resources will become part of Cengage's Higher Education Anatomy and Physiology textbook authored by Elizabeth Co, with plans for incorporation into additional science courses across both higher education and K-12 settings. The collaborative efforts anticipated from this acquisition will not only enhance the existing curriculum but will also open up further opportunities for innovation within Cengage's broad education portfolio.

Through this strategic acquisition, Cengage is not just expanding its product offerings, but also reinforcing its commitment to delivering quality educational experiences that respond to the changing needs of learners and instructors alike. As digital and interactive learning tools continue to gain traction, this acquisition reflects a clear trend towards integrating technology within educational frameworks, aiming to cultivate the next generation of skilled professionals in science-related fields.

In conclusion, the acquisition of Visible Body marks a significant step forward for Cengage Group as it seeks to redefine science education through technology. This merger promises to enhance the learning journey for students by providing state-of-the-art resources that foster a deeper understanding of science, ultimately contributing to the growth and development of effective educators and informed learners.

For more information about Cengage Group and its diverse educational offerings, visit their official website.

About Cengage Group

Cengage Group has been dedicated to transforming education for over a century. As a global leader in edtech, the company focuses on affordable, quality digital products and services tailored to help students gain the skills required in today’s job market.

About Visible Body

With a robust portfolio of interactive learning tools, Visible Body aims to empower educators and students in mastering complex science concepts through visually dynamic resources.