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Nurri Expands Flavor Range with New Vanilla Protein Milk Shake

Nurri, known for its healthier lifestyle products, has captured the attention of consumers by launching a new Vanilla flavor of its highly sought-after Protein Milk Shake. This decision comes just four months after the brand's introduction in September 2024, when they debuted their Chocolate Protein shake in Costco stores. The latest offering aims to satisfy the growing demand for better-for-you beverages with delightful flavors.

The Vanilla Protein Milk Shake has started its journey at Costco locations in the Pacific Northwest, including states like Washington, Oregon, Idaho, Montana, Utah, and Alaska. Shoppers in these regions can grab the 12-pack of 11-ounce cans for $19.99. Following this initial rollout, the Vanilla shake will be available in the San Francisco Bay Area and select Midwest cities beginning in February, with a nationwide release set for March.

Adam Tollefson, Nurri's Director of Marketing, expressed their excitement about the launch, stating, "Our fans couldn't wait to see what's next. They asked, and we delivered!" This sentiment reflects the brand's commitment to listening to consumer preferences and evolving accordingly.

The Vanilla shake is described as encapsulating the essence of 'melted vanilla ice cream' in each sip. Complemented by its smooth texture and nostalgic taste, it stands out as a lactose-free option that is also rich in essential vitamins and minerals. Each serving contains a robust 30 grams of protein, just 1 gram of sugar, and a modest 150 calories. Moreover, the shakes come in eco-friendly 100% recyclable aluminum cans, ensuring their portability and shelf-stability while maintaining freshness.

Tom Lehocky, the Vice President of Sales, highlighted how this release signals Nurri's commitment to innovation within the competitive ultra-filtered milk category. He remarked, "We’re proud of its delicious, creamy vanilla flavor, and we’re glad we can show our customers that we’re listening to their requests."

Key Features of Nurri's Vanilla Protein Milk Shake

• - Protein-packed: 30 grams of protein per shake, making it an excellent choice for fitness enthusiasts and those looking to incorporate more protein into their diets.
• - Nutritional benefits: Each shake is fortified with 10 essential vitamins and minerals, catering to health-conscious consumers.
• - Low sugar: At just 1 gram of sugar, it serves as a guilt-free indulgence, perfect for any time of the day.
• - Versatile uses: This shake can be enjoyed chilled or over ice, blended into coffee, or mixed creatively with soda, ice cream, or oats, providing countless ways to enjoy it - be it pre or post workout, during office hours, or as a nutritious snack.

Nurri's emphasis on delivering superior nutrition while maintaining a rich, creamy taste aligns with the company's ethos of empowering consumers to pursue a healthier lifestyle without compromising flavor. For the latest updates on Nurri’s product range and new flavors, customers can follow them on Instagram, Facebook, and TikTok.

In essence, Nurri’s Vanilla Protein Milk Shake is not just a beverage; it’s a testament to the brand’s dedication to enhancing everyday nutrition through tasty and innovative options. With this new addition, consumers can look forward to a nutritious treat that aligns perfectly with their lifestyles.

About Nurri: Nurri is a fresh lifestyle brand focused on providing 'better-for-you' health solutions with exceptional flavors. Their mission, succinctly put as 'nurrish deliciously', invites consumers to not only nourish their bodies but to do so with joy and satisfaction. As the brand continues to explore new flavors and offerings, it maintains its commitment to helping individuals live better and healthier lives daily.