#Japan #Tokyo #Ajinomoto #Mamoru Miyano #Umami seasoning

Ajinomoto's New Web Commercial: A Flavorful Journey with Mamoru Miyano

Ajinomoto Co., Inc., led by President Shigeo Nakamura and headquartered in Chuo, Tokyo, is excited to unveil its latest Web commercial featuring voice actor and versatile entertainer Mamoru Miyano. The new ad titled "Ban Ban Don Don" will be officially released on June 17, 2025. This short 15-second clip highlights Miyano's engaging and comedic performance, presenting him in a whirlwind of food encounters accompanied by an infectious rhythm. With each interaction, he showcases the delightful experience of sprinkling "Ajinomoto®" onto various dishes, revealing his uniquely expressive reactions.

The commercial effectively illustrates how to enjoy Ajinomoto's umami seasoning not only during cooking but also as a finishing touch atop simple ingredients and prepared foods. Miyano's distinctively animated expressions and versatile vocal range will captivate viewers as he brings to life the charm of this essential kitchen staple.

In conjunction with the launch of the new Web commercial, Ajinomoto is also introducing a matching app-style Web content called "Umatch." This innovative platform allows users to engage with personified food characters and discover new, delicious ways to use Ajinomoto seasoning, enhancing the overall cooking experience.

The Story Behind the Commercial: A Flavorful Rush of Umami!

The Web commercial features Mamoru Miyano enthusiastically discovering new combinations of food with the addition of Ajinomoto®. As he tastes familiar dishes like natto, French fries, and toast, he exclaims "delicious!" with genuine delight. Viewers can witness his expressive reactions, from happily slurping cup noodles to taking big bites of fried rice, even showcasing a puzzled expression as he tries it with soda. The rhythmic performance highlights his dynamic acting, making it a must-watch.

Furthermore, all audio featured in this commercial is original content recorded specifically for this advertisement by Miyano himself. His ability to utilize a wide range of voice tones will undoubtedly leave a lasting impression on the audience, creating a catchy and memorable auditory experience.

Meet the Man Behind the Performance

Miyano's energetic actions and expressive face captivated the crew during filming, with staff members often voicing their enjoyment of the dishes presented. One particular scene featured a bowl of kama-tama udon, which brought so much joy to Miyano that he continued eating even after the director called for a cut. His startled expressions show just how enhancing Ajinomoto can be—adding umami and elevating the flavors of ordinary meals.

The cast and crew kept a light-hearted atmosphere throughout the shoot, which ended with laughter and camaraderie. This joyful vibe is perfectly captured in the final commercial.

Interview with Mamoru Miyano

Q: How do you feel after completing the shoot, and what are the key points to watch for in the commercial?
A: I had worked with the director previously, which helped establish great rapport. The excitement made filming enjoyable and relaxed. I believe my reactions and changing expressions while tasting food in the ad are highlight moments. The fast-paced visuals can easily captivate the audience.

Q: Were there any memorable scenes during production?
A: Every dish was delicious, but I was especially surprised by the combination of Ajinomoto® and whiskey. It was unexpected, and I thought it might also pair well with my favorite sushi. I aim to discover even more unimagined arrangements! I encourage everyone to experiment and enjoy discovering new food pairings.

Q: Are there any dishes you'd like to create using Ajinomoto®?
A: With a focus on health, I've been incorporating more vegetables into my diet. I'm currently passionate about making easy vegetable soups, and I think using Ajinomoto® can really elevate their flavor.

Q: Finally, what message would you like to convey to the viewers of the commercial?
A: I'm Mamoru Miyano, starring in the new "Ban Ban Don Don" commercial for Ajinomoto®. This ad emphasizes how versatile Ajinomoto® is by demonstrating its ability to enhance various dishes. I hope this presents an easy yet flavorful way to elevate mealtime for everyone, whether you’re cooking regularly or just occasionally.

The Innovative "Umatch" Web Content

"Umatch" will be officially launched alongside the commercial on June 17, 2025. It offers a unique experience of exploring food by interacting with personified food characters, where users discover ideal pairings with Ajinomoto. Featuring about 100 diverse dishes and ingredients, this enriching platform will introduce fun and unexpected combinations while demonstrating Ajinomoto's versatility. By using character interactions based on compatibility, users can unlock recipes and experience the delight of umami in new ways.

Enjoying the Experience:

1. Press the "START" button to encounter animated food characters.
2. Choose the compatibility of food with Ajinomoto by selecting ♡ (Umatch!), 🐼 (Super Umatch!), or × (No Match).
3. If matched, users proceed to engage in conversation, learning new recipes through dialogue.
4. The site is designed to enhance the cooking experience, suggesting easy yet delightful ways to enjoy Ajinomoto with simple ingredients.

With Mamoru Miyano’s vibrant personality and the exciting launch of "Umatch," Ajinomoto® continues to redefine the way we enjoy flavor in our meals, inviting everyone to embark on a delicious culinary adventure!