#United States #Wilton #Melissa & Doug #Sort & Stock #Beauty Kiosk

Exciting New Launch from Melissa & Doug for Holiday Season

Melissa & Doug, renowned as the leading preschool brand specializing in wooden and sustainable toys, is set to brighten the holidays with the launch of its latest creation, the Sort, Stock, Select Beauty Kiosk Play Set. This exciting new toy aims to combine imaginative play with trending beauty concepts, making it a must-have item this festive season. Targeted at young beauty lovers aged three and up, the toy builds upon the impressive success of the brand's earlier vending machine playsets, which experienced several sell-outs last year alone.

A Creative Approach to Role Play

Sofia Dumery, the Senior Vice President of Design at Melissa & Doug, stated, “We are perpetually pushing the boundaries of traditional play patterns while incorporating unique elements that only Melissa & Doug can bring.” Applying insights from the original vending machine's viral achievements—claiming over 7 sell-outs and drawing several 5-star reviews—the design team was inspired by beauty kiosks spotted in airports along with emerging beauty trends that resonate with both parents and their little ones.

The Sort, Stock, Select Beauty Kiosk Play Set is comprised of 24 intricately designed wooden pieces that celebrate various makeup elements. These include realistic toy accessories for eyes, lips, and face, encouraging children to explore and create their own makeup looks and skincare routines. The playful process allows kids to load the kiosk with pretend cosmetics or even personal safe alternatives. They can insert color-matching play coins or a bank card, then activate a button to watch their selection drop into a collection drawer, mimicking the experience of shopping at a real beauty kiosk.

Educational Value and Fun Combined

The set promises to serve not only as a source of entertainment but also as a developmental tool that fosters problem-solving skills, color matching, counting, and cause-and-effect understanding, making it more enriching for young learners. The excitement surrounding this product continues the momentum established by the company's original Sort, Stock, Select Vending Machine, which garnered acclaim as the 2025 Preschool Toy of The Year by The Toy Association. This previous iteration had taken social media by storm, accumulating over 5 million views on TikTok, and exemplifying the brand's innovative spirit.

In addition to the beauty kiosk, Melissa & Doug has been unveiling other fresh concepts, including Sticker WOW!® and Blockables™, providing children a variety of imaginative play options. Nearly every toy developed by the brand is designed to encourage open-ended, screen-free play, which parents greatly appreciate.

Timeless Toys with Endless Possibilities

For families interested in enriching their children’s play time, the Sort, Stock, Select Beauty Kiosk Play Set is now available at MelissaAndDoug.com and various national retailers. Parents can also gain insights into the importance of screen-free play, finding numerous resources that include print-and-play activities and engaging blog posts all designed to ignite imagination and a sense of wonder among children.

Melissa & Doug is dedicated to creating timeless toys that sustainably fuel children’s passions, emphasizing creativity and inclusive play. As a subsidiary of Spin Master Corp., the company stands strong in its mission to provide high-quality, sustainable toys that encourage understanding and joy.

This holiday season, give the gift of creativity and fun with the Sort, Stock, Select Beauty Kiosk. It’s not just a toy; it’s an opportunity for your child's imagination to run wild!

Source: Leger 360 Claims Research, March 2025