#Japan #Tokyo #Donuts #MixChannel #MixChannel Friends

New Official Characters Unveiled for MixChannel

MixChannel, the popular live streaming and video app developed by DONUTS Inc., based in Shibuya, Tokyo, has officially introduced a fresh set of characters named "MixChannel Friends" during the offline event "MikuHallow 2025" held on November 8, 2025. Building on the legacy of the previous character, "Mickma", the new additions are set to enhance user experience both within the app and beyond.

Introduction to MixChannel Friends

The MixChannel Friends include three new characters—Kino-to, the Mischievous Three Brothers (Mimi, Kuku, and Chacha), and Tiara. These characters were selected based on user popularity from a pilot program conducted in April 2025 that featured various new character tools. The addition of these characters marks the first new official character since Mickma was introduced in May 2018, making this a significant moment in the app's evolution.

Character Details

Kino-to

Kino-to is a whimsical creature inspired by mushrooms. He dreams of transforming the entire world into mushrooms, believing it would create a harmonious existence devoid of conflict. His daily mission involves spreading spores through ecstatic dances, seeking out damp and humid environments to thrive in.

• - Likes: High humidity, slick surfaces, mushroom cultivation, and sharing spores with others through dance.
• - Dislikes: Dry conditions and fire—especially barbecues, which he views as his nemesis.

Mischievous Three Brothers (Mimi, Kuku, and Chacha)

This trio of troublemakers is always present when mischief ensues. With their charming looks, they often leave people helplessly amused despite their antics, led by the youngest brother, Mimi, who devises the pranks while his older brothers execute them.

• - Likes: Seeing others startled, treats made by Tiara, playing games, and taking selfies.
• - Dislikes: Spicy food, being treated like children, and Kino-to (who they find scary).

Tiara

Tiara, the caring elder sister figure of the group, is adored for her sweet nature and knack for baking. Her prized possession is a light blue ribbon gifted by Mickma. Tiara has a soft spot for desserts, particularly macarons, and enjoys singing when she’s not busy creating treats.

• - Likes: All things cute, sweets, baking, and singing.
• - Dislikes: Insects and frightening things.

New In-App Items Inspired by Characters

With the debut of the new characters, MixChannel has added themed animation items based on Kino-to, the Mischievous Brothers, and Tiara. These items can be sent by users during live broadcasts as a method of support, and they are now accessible within the app.

At the "MikuHallow 2025" event, many users utilized these new items, generating a lively atmosphere in the venue, highlighting how animated and engaging these characters can be.

Explore the Characters in Action

Be sure to check out the app to see how each character presents in their unique, animated forms! A full event report for "MikuHallow 2025" will also be available soon on the official MixChannel media platform, "MixChannel fun".

Exciting Ongoing Events Featuring MixChannel Friends

In celebration of the launch of MixChannel Friends, two special in-app events are currently underway: MixChannel Friends Long Sleeve T-Shirt Shop and MixChannel Friends Release Commemorative Event. Users can win exclusive prizes like original long-sleeved t-shirts, cushions, and stickers inspired by the new characters.

• - MixChannel Friends Long Sleeve T-Shirt Shop
• - MixChannel Friends Release Commemorative Event

About MixChannel

MixChannel is an interactive platform where users can enjoy live streaming and sharing videos. Launched in December 2013, the app has amassed over 18 million users with more than 5 million monthly visitors. The service was rebranded from "MixChannel" to "MixChannel" in July 2020.

• - Official Website
• - App Download

About DONUTS Inc.

Operating in various fields such as cloud services, gaming, live streaming, and publishing, DONUTS Inc. is committed to providing impactful services and content with sustained value. Their focus on innovation and exploration drives their ambition to challenge new ventures.

• - Company Name: DONUTS Inc.
• - Location: 2-2-1 Yoyogi, Shibuya, Tokyo, 8th Floor, Odakyu Southern Tower
• - CEO: Hirose Nishimura
• - Founded: February 5, 2007
• - Business Areas: Cloud services, gaming, live streaming, medical services, publishing
• - Company Website