RITZ Unveils $50,000 Giveaway and New 'Sunkissed' Crackers for a Memorable Summer

As summer approaches, RITZ, America’s beloved cracker brand, is launching an exciting initiative designed to elevate your summer snacking experience while giving fans the chance to win a life-changing $50,000 through their Golden Summer Giveaway. This program not only celebrates the hot days of summer but also introduces a delightful addition to their snack lineup—the limited-edition 'Sunkissed' crackers.

The 'Sunkissed' crackers embody a perfect melding of the familiar buttery taste of RITZ with a crispy, flaky texture that is ideal for summer outings, BBQs, and road trips. “The RITZ Brand has a bold innovation strategy focused on reaching today's consumer,” said Steven Saenen, the Vice President of Marketing at RITZ. “We are honoring our iconic cracker, now celebrating 90 years, by enhancing the experience with a modern twist. These crackers are baked to a new crispness for the ultimate summer snack.”

These new 'Sunkissed' machines have been designed to elevate the snacking experience, boasting a golden-baked finish that adds an extra crunch in each bite. RITZ’s commitment to quality and flavor continues to resonate with snack enthusiasts across the country, making it a staple in American households.

In conjunction with the launch of the new crackers, RITZ is calling on consumers to take part in the Golden Summer Giveaway, a competition created to encourage everyone to take advantage of their vacation days, with statistics revealing that nearly 46% of consumers don’t utilize their allotted time. RITZ aims to change that by offering the extraordinary opportunity for one lucky winner to secure $50,000 to help plan the summer of their dreams. Whether it’s embarking on an adventure to far-off lands or exploring local hidden gems, RITZ is here to make every summer moment memorable.

Beginning April 14, fans can register for the chance to win $50,000 and other exciting summer-themed prizes, including coolers, beach towels, and fanny packs, by visiting RITZGoldenSummer.com. This initiative not only serves to amplify summer plans but also reinforces RITZ's dedication to bringing families together over good food and shared moments. Also, consumers can keep a lookout for the summer-themed 'Sunkissed' crackers that will hit the shelves at mass retailers across the nation by the end of April.

Follow RITZ on their social media platforms for updates on these fun new crackers and the ongoing giveaway. The brand encourages fans to use the hashtag #RitzGoldenSummer to share their summer experiences and engage with the community.

For additional information on how to enter, the terms of the giveaway, and to learn more about the nostalgic yet innovative offerings from RITZ, check out RITZGoldenSummer.com for full details and official rules. Remember, no purchase is necessary to enter this exciting giveaway!

As RITZ strives to sprinkle a bit of joy into the summer season with their new products and immense giveaway, it’s clear that the brand wants every household to have a summer filled with fun, adventure, and of course—delicious snacks.

So this summer, let RITZ be a part of your journey, making those sun-soaked days even sweeter with the crunchy, buttery flavor that has brought families together for decades.