#Sustainability #Sweden #Stockholm #Electrolux Group #Recycled Materials

Electrolux Group's Bold Move Towards Sustainability

In a significant leap towards sustainability, the Electrolux Group recently announced an ambitious initiative aimed at increasing the amount of recycled materials in its products. The initiative was revealed during the company's latest sustainability reporting, where Electrolux expressed its goal to incorporate 35% recycled steel and plastic by weight into its products by the year 2030. This new target nearly doubles the previous aim set by the company, highlighting its commitment to environmental responsibility.

Elena Breda, the Chief Technology and Sustainability Officer at Electrolux, stated, "As a sustainability leader, we will continue to push ourselves and the industry to adopt even bolder sustainability commitments." The introduction of this new target positions Electrolux as a pioneer within the industry, enhancing its circularity agenda through greater utilization of recycled materials. By expanding this goal to encompass both steel and plastic, Electrolux is taking a significant step, aiming to ensure that over 40% of the materials it purchases are recycled, which is three times the amount covered by the earlier target.

The announcement comes alongside their impressive sustainability results for the year 2024, which have shown remarkable progress in various areas:

• - The company succeeded in reducing carbon emissions in scopes 1 and 2 by 36%, and in scope 3—taking into account product use—by 31% compared to 2021.
• - Notably, the firm has sourced 94% of its energy requirements from renewable sources, achieving a significant milestone in its renewable energy utilization.
• - Furthermore, Electrolux reported industry-leading health and safety performance, citing a low Total Case Incident Rate of 0.37.
• - The company's product efficiency is also noteworthy, with its most resource-efficient products accounting for 24% of total units sold and contributing to 33% of gross profit.

In addition to these accomplishments, Electrolux's new product innovations underscore this sustainability commitment. For instance, models such as the latest washing machines in Europe are outperforming expectations by exceeding the top A energy label by an impressive 60%. The innovative features extend to their Pure 900 Air Purifier and various vacuum cleaner models, which automatically adjust to minimize energy consumption by up to 53% and 52%, respectively. The cooking efficiency of their ovens has also advanced, with up to 28% less energy consumed during specific cooking tasks.

Electrolux's sustainability leadership has not gone unnoticed, receiving recognition from EcoVadis with a Gold rating, ranking it among the top 5% of over 70,000 companies worldwide. The global non-profit CDP has also honored Electrolux for its climate efforts, awarding an A- score for its notable sustainability endeavors.

The company has also taken a proactive approach in educating the next generation on sustainability. Through the Electrolux Food Foundation's Food Heroes initiative, 81,000 children were inspired to adopt sustainable eating practices globally.

As Electrolux maps the future of its sustainability journey, it is clear that the company's commitment transcends mere compliance and budgets—positioning itself as a leader dedicated to redefining what it means to be a responsible manufacturer in the modern age. With these ambitious targets, the Electrolux Group not only showcases its determination to lead in sustainability but also encourages the broader industry to align with environmentally friendly practices that pave the way for a healthier planet.